TARGETED DISPLAY ADVERTISING

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Until recently the ability to display online ads targeted to an individual was limited and some way behind what has been achieved in offline marketing programmes.Callcredit, partnering with VisualDNA have created a revolutionary new digital advertising solution which combines the best of the latest ad serving technology with highly predictive consumer data to deliver display advertising which is more targeted than ever possible. This means you can target consumers whilst browsing with familiar, proven and powerful segmentation to ensure the right people, see the right offers, at the right time.

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ArcherCare Digiad LLP

A Gujarat (India) based company originally established in 2001 and was engaged in Computer hardware and networking. Since 2006 company is into media and advertising having reputable clients like PEPSICO, IDEA, BRITANIA, AIRTEL, TATA DOCOMO etc.

OTHER ARTICLES

Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

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SOCIAL MEDIA ADVERTISING

Bing Ads vs. Google Ads: The Pros & Cons of Each Platform

Article | March 3, 2020

When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform has more reach? Is Bing less expensive? Which has more targeting capabilities? Which will produce more conversions and revenue? While many PPC advertisers view the two platforms as competitors, they actually work best hand-in-hand. Google undoubtedly has the majority of the search market, but Bing advertising certainly shouldn’t be forgotten. Rather than Google Ads vs. Bing Ads, marketers should be thinking Google Ads plus Bing Ads.

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Nintendo dominates gaming industry TV advertising in February

Article | March 3, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

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$1.25 Billion in Ads at Risk Following Olympics Delay

Article | March 3, 2020

Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olympics will move to 2021. A new date hasn’t been announced yet. Tourism, hotels, and airlines will take a hit from the reasonable decision. As for advertisers, $1.2 billion in ad sales is now in question. $1.25 Billion in Ad Sales According to Deadline, Comcast’s NBCUniversal is now communicating with advertisers on the $1.25 billion in ad sales already sold. It’s a new record for the Olympics. It’s unclear whether Comcast will pay back the advertisers or play their ads next year. In total, $6 billion is usually generated in sponsorship from the Olympics. Now, a large chunk of that sum is at stake. Fun fact: that $6 billion doubles the previous summer games in sponsorship revenue.

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Spotlight

ArcherCare Digiad LLP

A Gujarat (India) based company originally established in 2001 and was engaged in Computer hardware and networking. Since 2006 company is into media and advertising having reputable clients like PEPSICO, IDEA, BRITANIA, AIRTEL, TATA DOCOMO etc.

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