Targeted Pay-Per-Click Advertising: How to Bring the Aisle to the Online Shopper

| January 27, 2017

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The beauty of shopping online is that we’re able to browse through the websites of many different merchants selling similar products, all while sitting on a couch watching the newest episode of The Bachelorette… Err I mean Mad Men.The problem this creates is that our attention spans as shoppers continue to shrink, so our patience runs thin when we come to a site that is organized poorly or doesn’t navigate as expected.Nobody wants to spend the same amount of time trying to find a product on your site that they would have to spend if they were walking around in a store. This is why you have to do everything you can to cut out as many extra steps as possible and create targeted search campaigns that bring the aisle to the shopper.

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