Technology Driven Marketing Innovation

| October 12, 2017

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Marketing has always been driven primarily by human beings. Not anymore. Marketing is now more than ever driven by advanced technology. How do we marry marketing technology with human touch and deliver the ultimate customer experience?

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National Signs

National Signs is a custom manufacturer and installer of high-quality exterior and interior signage in Houston, Texas and around the country. As the largest sign company in Houston and one of the largest in Texas, National Signs is a leading provider to a wide range of industries including healthcare, retail, corporate, banking and houses of worship across the nation.

OTHER ARTICLES

Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | February 25, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

Article | February 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic advertising has become an important skill set for all online advertisers and publishers. We always promote the use of relationship-building content via blogs, websites and social profiles to convert consumers. Programmatic ad buying isn’t a tool to create community and trust, but it is a door by which new consumers can enter your community. Think of programmatic advertising as a cost-effective way of sending invitations to your brand party. You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable.

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How brands can leverage in-person networking as a strategic advantage

Article | March 1, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Because technologies such as Artificial intelligence (AI), robotics, and automation continue to take over boring, repetitive tasks. For enterprises to survive and excel in such a rapidly-evolving business ecosystem, they need skilled professionals. In the business context, ‘skills’ are not limited to technical acumen alone. As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Due to the nature of these skills, let’s call them “Human Skills”.

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What do the roaring 20s have in store for mobile advertising?

Article | February 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

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Spotlight

National Signs

National Signs is a custom manufacturer and installer of high-quality exterior and interior signage in Houston, Texas and around the country. As the largest sign company in Houston and one of the largest in Texas, National Signs is a leading provider to a wide range of industries including healthcare, retail, corporate, banking and houses of worship across the nation.

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