The 5 Most Important Principles for Brand Management Success

| October 24, 2018

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For your product and/or service to be truly successful, you need loyal customers who repeatedly buy from you. Remember the case we told you about where the supermarket chain lost millions because they were out of stock of Coca-Cola? The cooldrink giant’s powerful brand shows just how a brand can translate into hard-earned cash. So the first step for a brand manager, when he or she is building a solid brand in the digital marketing space, is to ensure that they build brand equity in the minds of their consumers. In other words, you need to imbue your products and/or services with such value so that your customers feel that they have no choice but to buy from you.

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You Agency

The YOU Agency is a delightfully integrated communications agency that revels in providing clients with a cunningly unfair advantage to make their competitors tut and mutter under their breath.So, the ‘unfair advantage. Why bang on about it?’ Well, we’re not made up of multiple agencies with multiple P&L’s and multiple agendas. We are a bunch of the right people under the one roof. As a group we work out the best route to creating that (yep, you’ve got it) unfair advantage for brands. We do this though a mix of:

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Spotlight

You Agency

The YOU Agency is a delightfully integrated communications agency that revels in providing clients with a cunningly unfair advantage to make their competitors tut and mutter under their breath.So, the ‘unfair advantage. Why bang on about it?’ Well, we’re not made up of multiple agencies with multiple P&L’s and multiple agendas. We are a bunch of the right people under the one roof. As a group we work out the best route to creating that (yep, you’ve got it) unfair advantage for brands. We do this though a mix of:

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