The 5 Most Important Principles for Brand Management Success

| October 24, 2018

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For your product and/or service to be truly successful, you need loyal customers who repeatedly buy from you. Remember the case we told you about where the supermarket chain lost millions because they were out of stock of Coca-Cola? The cooldrink giant’s powerful brand shows just how a brand can translate into hard-earned cash. So the first step for a brand manager, when he or she is building a solid brand in the digital marketing space, is to ensure that they build brand equity in the minds of their consumers. In other words, you need to imbue your products and/or services with such value so that your customers feel that they have no choice but to buy from you.

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David&Goliath

David&Goliath is dedicated to helping challenger brands outsmart and outperform the competition. Being a challenger brand is about a mindset, not a market position. It's the same mindset that drives us to be more observant, innovative and brave. It’s why we dig deeper to find and identify consumer behaviors that others overlook. It’s why our strategic and creative ideas are more compelling and more human. It’s also why we offer integrated creative capabilities that enable us to be nimble enough to move and adapt at the speed of the market. And, lastly, it’s why we’re brave enough to question the status quo rather than follow the lead of others.

OTHER ARTICLES

Discover the Top Perks of LED Advertising

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Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

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Why Netflix Needs To Brand Its Netflix Originals Differently

Article | March 8, 2020

As the Netflix Original library becomes an increasingly big part of the Netflix overall lineup, we believe that it’s time Netflix started branding its Netflix Originals. Below, we’ll hopefully make the case as to why it should happen and possibly how to do it. We’re writing this in the wake of a huge influx of new streaming services that are operated by big corporations that have multiple labels. We’re also doing it a week after FX on Hulu launches. The issue with this is probably an issue you’ve seen online. “All Netflix Originals are crap” or “all Netflix originals are foreign”. When you think of HBO (one of Warner Medias brands) you know roughly what you’re in for. Top budget series with quality. If you think of Cartoon Network, you know what you’re in for. Likewise, if you mention The CW, you know it’s going to be a lower budget than Warner’s HBO output.

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Microsoft Advertising If Functions For Dynamic Ad Copy

Article | February 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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DTC brands are tightening up how much they spend on digital advertising

Article | March 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

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Spotlight

David&Goliath

David&Goliath is dedicated to helping challenger brands outsmart and outperform the competition. Being a challenger brand is about a mindset, not a market position. It's the same mindset that drives us to be more observant, innovative and brave. It’s why we dig deeper to find and identify consumer behaviors that others overlook. It’s why our strategic and creative ideas are more compelling and more human. It’s also why we offer integrated creative capabilities that enable us to be nimble enough to move and adapt at the speed of the market. And, lastly, it’s why we’re brave enough to question the status quo rather than follow the lead of others.

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