The Blended Attribution Playbook

| December 5, 2017

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Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity?

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Sköna

We have created a unique model that combines flat organizational structure, emphasis on functional, Scandinavian-inspired design, with a focus on data-driven marketing and measurable growth. This combination has proven successful throughout Silicon Valley.

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Easily import your Facebook Ads into the Microsoft Audience Network

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Spotlight

Sköna

We have created a unique model that combines flat organizational structure, emphasis on functional, Scandinavian-inspired design, with a focus on data-driven marketing and measurable growth. This combination has proven successful throughout Silicon Valley.

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