The Custom Conundrum: Preparing for a Future of Flexible Ads

| February 10, 2017

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In the advertising world, there's a never-ending push and pull between consumers and brands. Consumers want content, and will favor ads that don't interfere with their ability to get it. Brand advertisers must work within these parameters, responding to their customers' current preferences while also anticipating their future needs.

This has led to the rise of custom ad formats. Because they're seamlessly integrated into the site page (when implemented well), native ads promise to deliver a minimally disruptive ad experience. According to Business Insider's BI Intelligence, native is expected to account for 74 percent of all U.S. display ad revenue by the year 2021, and native video ads will be "one of the main drivers of this growth."

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Founded in 1993, ON Advertising is a full-service, insight-driven, advertising, and marketing agency. Based in Phoenix, we build brand commitment while driving consumer response across all communication channels. We are designed from the ground up to help you reach your consumers, build your business and make a lasting impression.

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ON Advertising

Founded in 1993, ON Advertising is a full-service, insight-driven, advertising, and marketing agency. Based in Phoenix, we build brand commitment while driving consumer response across all communication channels. We are designed from the ground up to help you reach your consumers, build your business and make a lasting impression.

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