The Custom Conundrum: Preparing for a Future of Flexible Ads

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In the advertising world, there's a never-ending push and pull between consumers and brands. Consumers want content, and will favor ads that don't interfere with their ability to get it. Brand advertisers must work within these parameters, responding to their customers' current preferences while also anticipating their future needs.

This has led to the rise of custom ad formats. Because they're seamlessly integrated into the site page (when implemented well), native ads promise to deliver a minimally disruptive ad experience. According to Business Insider's BI Intelligence, native is expected to account for 74 percent of all U.S. display ad revenue by the year 2021, and native video ads will be "one of the main drivers of this growth."

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Prolific Interactive

Prolific Interactive is a mobile-focused product agency based in Brooklyn and San Francisco. Through a strategy-driven, user-centric approach to creating products, Prolific delivers mobile experiences for leading brands including SoulCycle, American Express, Saks Fifth Avenue, Scott's Miracle Gro, David's Bridal, Alex and Ani, Lilly Pulitzer and Sephora.

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Article | March 13, 2020

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Article | March 13, 2020

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How blockchain has revolutionized the advertising industry

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Spotlight

Prolific Interactive

Prolific Interactive is a mobile-focused product agency based in Brooklyn and San Francisco. Through a strategy-driven, user-centric approach to creating products, Prolific delivers mobile experiences for leading brands including SoulCycle, American Express, Saks Fifth Avenue, Scott's Miracle Gro, David's Bridal, Alex and Ani, Lilly Pulitzer and Sephora.

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