The Decline of Newspaper Advertising Continues

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The Newspaper Association of America published its quarterly advertising report this week and the results are not good. Whoever hoped that Newspaper advertising had already hit rock bottom was disappointed. In the second quarter, advertising revenues of American newspapers declined another 6 percent to $5.7 billion.

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US Media Consulting

US Media Consulting is focused on improving the efficiencies of media agencies in Latin America. We do this through skilled execution of media services like buying and planning. We also enhance efficiencies for agencies through tech solutions like MediaDesk—the leading programmatic buying platform in Latin America—and other resources focused on media and financial operations, as well as innovation procurement, what we call our process of bringing new media and platforms to Latin America to offer agencies compelling new options. US Media Consulting se centra en mejorar las eficiencias de las agencias de medios de Latinoamérica. Hacemos esto mediante la hábil ejecución de servicios de medios como la planificación y compra. También elevamos eficiencias para agencias a través de soluciones tecnológicas como MediaDesk —la plataforma líder de compra programática en Latinoamérica— y otros recursos centrados en operaciones financieras o de medios, entre ellos lo que llamamos la adquisición

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AdTech Vs MarTech: What’s The Difference?

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The technology tightrope setup by brand experience

Article | April 16, 2021

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Microsoft Advertising If Functions For Dynamic Ad Copy

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Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | April 16, 2021

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Spotlight

US Media Consulting

US Media Consulting is focused on improving the efficiencies of media agencies in Latin America. We do this through skilled execution of media services like buying and planning. We also enhance efficiencies for agencies through tech solutions like MediaDesk—the leading programmatic buying platform in Latin America—and other resources focused on media and financial operations, as well as innovation procurement, what we call our process of bringing new media and platforms to Latin America to offer agencies compelling new options. US Media Consulting se centra en mejorar las eficiencias de las agencias de medios de Latinoamérica. Hacemos esto mediante la hábil ejecución de servicios de medios como la planificación y compra. También elevamos eficiencias para agencias a través de soluciones tecnológicas como MediaDesk —la plataforma líder de compra programática en Latinoamérica— y otros recursos centrados en operaciones financieras o de medios, entre ellos lo que llamamos la adquisición

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