The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing

CONOR BOND | March 18, 2019 | 195 views

It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, our hero enters the room. He was responsibly enjoying some light beers while tailgating the football game when he was struck with a sudden realization.

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Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company's proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences.

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Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 20, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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SOCIAL MEDIA ADVERTISING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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SOCIAL MEDIA ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 14, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Verve

Verve is a location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes. The company's proprietary location intelligence, patented technology, premium inventory, and analytics capabilities empower marketers to identify, reach and engage consumers with compelling advertising experiences.

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US also 'probing' Google, Twitter's housing ad policies

Gadgets Now | March 29, 2019

San Francisco: The US Department of Housing and Urban Development that has charged Facebook for housing discrimination via its advertising policies, is also probing Google and Twitter's housing ad policies. According to The Washington Post, the department officials told Twitter and Google about a probe into their advertising policies and a review is still ongoing. They want to make sure that other companies aren't getting away with something that one company is investigated for, the report said on Thursday, citing sources.

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Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages

Search Engine Journal | March 26, 2019

Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.Google deindexed Pinterest’s keyword landing pages in the first quarter of 2018, which impacted search traffic and user growth throughout the rest of the year.Further, Pinterest says it may not be able to recover from the damage caused by Google’s actions.It’s not known why Google deindexed Pinterest’s landing pages as the exact details were not revealed. Pinterest’s IPO filing also contains a general warning to investors that parts of its business are dependent on search traffic.

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Google My Business Adds New Seasonal Business Guidelines

Search Engine Journal | March 16, 2019

Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.The new guidelines for seasonal businesses have details about setting business hours during off-season months. There’s a new step involved that users should be aware of. If you manage a listing for a seasonal business, it’s now important to have it marked as “temporarily closed” during off-season months. Previously, the listing could remain “open” during off-season months as long as the business hours were deleted from Google My Business.

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US also 'probing' Google, Twitter's housing ad policies

Gadgets Now | March 29, 2019

San Francisco: The US Department of Housing and Urban Development that has charged Facebook for housing discrimination via its advertising policies, is also probing Google and Twitter's housing ad policies. According to The Washington Post, the department officials told Twitter and Google about a probe into their advertising policies and a review is still ongoing. They want to make sure that other companies aren't getting away with something that one company is investigated for, the report said on Thursday, citing sources.

Read More

Google Hurt Pinterest’s Growth in 2018 by Deindexing Keyword Landing Pages

Search Engine Journal | March 26, 2019

Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.Google deindexed Pinterest’s keyword landing pages in the first quarter of 2018, which impacted search traffic and user growth throughout the rest of the year.Further, Pinterest says it may not be able to recover from the damage caused by Google’s actions.It’s not known why Google deindexed Pinterest’s landing pages as the exact details were not revealed. Pinterest’s IPO filing also contains a general warning to investors that parts of its business are dependent on search traffic.

Read More

Google My Business Adds New Seasonal Business Guidelines

Search Engine Journal | March 16, 2019

Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.The new guidelines for seasonal businesses have details about setting business hours during off-season months. There’s a new step involved that users should be aware of. If you manage a listing for a seasonal business, it’s now important to have it marked as “temporarily closed” during off-season months. Previously, the listing could remain “open” during off-season months as long as the business hours were deleted from Google My Business.

Read More

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