THE DREAM OF A WELL-CURATED RTB WORLD

| January 18, 2017

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Transparency.  Viewability.  Verification.   Our lexicon of the hottest terms in the ad tech space all revolve around a central theme: lack of trust. Looking back to the beginning of real-time ad exchanges, the incredible reach, scale, and targeting abilities of RTB platforms were so transformative for marketers that they didn’t worry as much about fuzzier metrics. However, as the honeymoon phase wore off, the corrupt elements of the RTB universe presented themselves via the results of advertising campaigns and marketers began to demand more from their demand-side platforms (DSPs).

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Ogilvy & Mather

Ogilvy & Mather, Network of the Year at Cannes for the 5th year running, is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing.

OTHER ARTICLES

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YouTube Will Not Show Advertising on Videos About Coronavirus

Article | March 5, 2020

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Article | March 30, 2020

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Going Beyond Google to Gain New Customers With Search Advertising

Article | April 1, 2020

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Spotlight

Ogilvy & Mather

Ogilvy & Mather, Network of the Year at Cannes for the 5th year running, is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing.

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