The History of Advertising

| August 2, 2017

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Advertising is a form of communication used to persuade an audience (viewers, readers, or listeners) to take some action with respect. This is a timeline history of advertising.

Spotlight

Schafer Condon Carter (SCC)

SCC is an independent agency, and one of the fastest growing shops in the U.S. Founded in 1989; we have more than doubled in size over the past five years. We are a full-service, fully integrated shop employing over 100 creative, energetic, passionate professionals. We are a fiercely independent, ambitious, entrepreneurial company. We approach every day with the energy and enthusiasm of a start-up. Our independence is underscored by our location. Not only with our non-coastal Chicago-ness, but also with the eclectic West Loop neighborhood and architecture we chose over the glass towers of our peers. SCC's high energy entrepreneurial culture and cool, dog-friendly digs allow us to not only attract great talent, but we also enjoy one of the best talent retention rates of any agency in the country.

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How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries

Article | February 18, 2020

Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a distributed ledger similar to a database, but rather than being controlled by a central authority (i.e., a firm like Google, small company, or individual) the ledger is dispersed across multiple computers, which can be located all over the world and run by anyone with an Internet connection.” Under pre-defined rules, the Blockchain ledger entries are governed and validated by a peer-to-peer (P2P) network of participants. The ledger can either be public like the Bitcoin or can also be private, with all Blockchain entries having selected participants who are all “peers” in the network and serve as equal validators of the state of the ledger.

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

Article | March 17, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own lucky: the the greater part of us do not require to sit in our cubicles working day in day out and can very fortunately do our employment from just about anywhere with a notebook and a excellent, trusted world-wide-web relationship. While formal steps like faculty cancellations, travel suspension, and workplace closures will fluctuate depending on whether or not you’re bodily located in, say, Italy or in the north east of the United States, it is clear that we’re, at ideal, looking at a period of adjustment that could span months or months.

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

Article | March 20, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president global marketing at Hertz, and Mr President co-founder and main inventive officer Laura Jordan Bambach talked about the only matter on any organization homeowners agenda – how to endure the coming weeks and months. Bambach reported that it was “too early” to know what the affect will be on a small business like Mr President, which counts Metro Bank and Betvictor among its clientele. Having said that, she praised the government’s initiatives to present businesses with grants and loans pursuing the chancellor’s announcement that £330bn would be reserved to assist the economic system.

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | March 18, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

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Spotlight

Schafer Condon Carter (SCC)

SCC is an independent agency, and one of the fastest growing shops in the U.S. Founded in 1989; we have more than doubled in size over the past five years. We are a full-service, fully integrated shop employing over 100 creative, energetic, passionate professionals. We are a fiercely independent, ambitious, entrepreneurial company. We approach every day with the energy and enthusiasm of a start-up. Our independence is underscored by our location. Not only with our non-coastal Chicago-ness, but also with the eclectic West Loop neighborhood and architecture we chose over the glass towers of our peers. SCC's high energy entrepreneurial culture and cool, dog-friendly digs allow us to not only attract great talent, but we also enjoy one of the best talent retention rates of any agency in the country.

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