The Hottest Digital Advertising Trends in 2017

| March 3, 2017

article image
The world of digital advertising has gone through a lot of changes in recent years. There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends and shifts that will further shape the world of digital advertising into the next level. In summary, here are the key takeaways from the infographic below from Digital Marketing Philippines, which sums up the hottest digital advertising trends.

Spotlight

Buzzstarter

Traction Labs is a digital marketing marketplace and an advanced content distribution technology company and the only platform optimized for live streaming video. Traction Labs’ repeating Fortune 100 customers include: Dove, Yahoo!, Axe, Campbell's, Absolut, and many more. Traction Labs was a TechCrunch Disrupt finalist, with premier top-tier investors, including New Enterprise Associates, Lightbank, and Metamorphic Ventures. Traction Labs is headquartered in SF and has offices in NYC and LA.

OTHER ARTICLES

YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

Read More

Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud

Article | April 19, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an industry, we need to continue pushing each other to implement robust anti-fraud awareness programs and technologies throughout the region. There are currently three significant programs having an impact on combating mobile and in-app advertising fraud and improving viewability measurement globally. Let’s explore how these are stacking up in the fast-growing APAC market.

Read More

Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | April 19, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles, all of which will likely have a significant impact on the future of the automotive sector. Four members of Effectv’s Automotive Advisory Council participated in a panel discussion to dive deeper into these topics at a time when the automotive industry faces widespread disruption and change. To compete, automotive marketers are being tasked with staying progressive and attuned to advanced advertising tactics and opportunities, while at the same time simplifying marketing messages to communicate a dealership’s value.

Read More

Simpli.fi Launches Online Attribution for OTT/CTV Advertising

Article | April 19, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially applicable to Direct-to-Consumer (DTC) brands and e-Commerce advertisers as it enables them to quickly measure performance and optimize campaigns to meet their performance goals.

Read More

Spotlight

Buzzstarter

Traction Labs is a digital marketing marketplace and an advanced content distribution technology company and the only platform optimized for live streaming video. Traction Labs’ repeating Fortune 100 customers include: Dove, Yahoo!, Axe, Campbell's, Absolut, and many more. Traction Labs was a TechCrunch Disrupt finalist, with premier top-tier investors, including New Enterprise Associates, Lightbank, and Metamorphic Ventures. Traction Labs is headquartered in SF and has offices in NYC and LA.

Events