The Online Advertising Landscape in 2019 [Data]

March 25, 2019 | 165 views

Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? In which channels are they allocating spend? Do they have similar goals, and are they experiencing similar roadblocks? Or am I in this alone?

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If Marketing

Working closely with the nation's top cosmetic physicians, IF MARKETING helps medical professionals across the country create explosive and dynamic marketing campaigns that help them educate their clients on how to look as great as they feel. We offer custom marketing plans, campaign development, branding services and one-of-a-kind tools, such as a "Sushi Menu," to educate patients on safe treatment options.

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ADVERTISER CAMPAIGN MANAGEMENT

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | August 12, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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AD NETWORKS

Which Online Advertising Strategy Is Right For Your Business?

Article | October 20, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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DISPLAY ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 8, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

If Marketing

Working closely with the nation's top cosmetic physicians, IF MARKETING helps medical professionals across the country create explosive and dynamic marketing campaigns that help them educate their clients on how to look as great as they feel. We offer custom marketing plans, campaign development, branding services and one-of-a-kind tools, such as a "Sushi Menu," to educate patients on safe treatment options.

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Dotdash Meredith Launches D/Cipher, a Transformative Intent-Targeting Tool for Advertising

PR Newswire | May 17, 2023

Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale a reality, without cookies. D/Cipher connects advertisers to consumers in key moments of intent – as they make decisions, take action, and pursue their passions across DDM's more than 40 iconic brands, on all devices and platforms. Critically, D/Cipher unlocks Apple (iOS) audiences that have been unreachable by advertising cookies for the past two years, estimated at more than 50% of U.S. digital users. Developed and built by a world-class data science team based on billions of proprietary consumer interactions and content signals, D/Cipher identifies and harnesses consumer intent associated with every piece of DDM's expert-created, actionable, and brand-safe content. D/Cipher allows marketers to connect directly with consumers across all trusted DDM brands, like Allrecipes, PEOPLE, BHG, Byrdie, InStyle, Verywell, FOOD & WINE, Travel & Leisure, Southern Living, Verywell, The Spruce, and Investopedia. DDM brands help 30 million people each day, and D/Cipher gets smarter with each interaction. "At DDM, our billions of historical consumer signals offer a unique window into how people make decisions and the intent behind their actions," said Joetta Gobell, PhD, SVP, Data Strategy and Insights at DDM. "D/Cipher uniquely translates user intent into targetable marketing segments so advertisers can reach the right person at the right time with the right message, at scale," she said. As part of the launch, DDM is also announcing the new Dotdash Meredith Performance Guarantee. For marketers using D/Cipher Intent Targeting, DDM will guarantee a performance lift vs. cookie-based or other based audience-based targeting. "The biggest problem with online advertising today is that cookies don't work and are going away," said Neil Vogel, CEO at DDM. "We are the only publisher able to combine iconic brands, scale, and intent-driven data to solve this. We can now target based on user needs and intent in a way that is markedly superior to cookie or audience-based targeting. And we guarantee it." For more on D/Cipher, visit dotdashmeredith.com/advertising. About Dotdash Meredith Dotdash Meredith is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).

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AD NETWORKS

Results of Perion’s Survey Reveal That Advertisers Are Doubling Down on Privacy in 2023

Perion Network | April 04, 2023

Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it has seen growing adoption of SORT®, the company’s anonymous, privacy-driven breakthrough solution. The scope of ESG initiatives is widening to include privacy, as consumers grow even more deeply concerned about how their personal data is collected, stored, and utilized. Perion’s latest survey of current SORT® users found that 67% of customers who responded think that privacy-safe solutions are very important to their brand image. Having run on over 800 campaigns across all verticals and proving performance two times higher than traditional third-party tactics and three times the Google benchmark, SORT® is well positioned to play a vital role in the privacy ecosystem of the future, along with identity-based and contextual-based solutions. More than 300 companies have leveraged SORT® since its launch, with momentum building, and recent clients include leading brands and NGOs such as Stop & Shop, Mercedes-Benz USA and UNICEF USA. Given that the “right to privacy” is the UN’s Declaration of Individual Human Rights, Perion was honored to have them adopt SORT®. "There are a lot of claims about the effectiveness of privacy solutions, but the data to back that up is lacking. We conducted our survey to provide a fact-based analysis of our SORT® platform, and we are gratified that it confirmed our ability to deliver outstanding performance – most often better than cookies – without compromising users’ privacy. There is no doubt that the market for cutting-edge, scalable solutions for protecting consumer privacy will trend throughout and beyond 2023,” said Doron Gerstel, CEO of Perion. “As brands invest greater dollars in privacy-respectful solutions, we are confident SORT® will continue to attract new customers and outperform other solutions.” “Stop & Shop is always working to ensure that we are ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first,” said Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop. “SORT®, Perion’s cookieless solution, continues to check all the boxes when it comes to easy activation and outperforming third party cookie tactics.” SORT® enables advertisers to reach their audience at the exact moment they are most receptive to seeing an ad and can be applied on any impression or site with any format. Further, SORT® does not collect personally identifiable information (PII) and rather utilizes cookieless data points to inform decisions. The technology is certified cookieless by Neutronian, a leading data verification company, and has won several awards including the “Excellence in Online Advertising Artificial Intelligence” category for the 2022 MediaPost OMMA Awards. For more information on SORT®, visit https://perion.com/solutions/cookieless-targeting. About Perion Network Ltd. Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display, including video and CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates Perion’s business assets from both sides of the open Web, providing significant benefits to brands and publishers. For more information, visit Perion's website at www.Perion.com.

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ADVERTISER PLATFORMS

IMPACT+ and Teads Announce Global Partnership to Measure and Reduce the Carbon Footprint of Online Advertising

Teads, IMPACT+ | October 20, 2022

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry players to combine environmental and marketing KPIs to rapidly act on reducing GHG emissions without degrading media KPIs. IMPACT+’s solution, launched in France in 2020, is now available in 32 countries in North & Latin Americas, Europe, APAC and MENA, to create a standard of carbon footprint measurement and reduction across every player in the industry, and to better support brands, agencies and adtech platforms in their CSR approach. Teads and IMPACT+ began their work together in France in 2021 and, after multiple successful campaigns being measured with clients and agencies, Teads’ partners around the world can now leverage the partnership to learn about electricity consumption & greenhouse gas emissions of their campaigns, and identify levers to reduce these emissions. By integrating within the Teads platform globally, the worlds’ leading advertisers will gain actionable information about their campaigns. Teads’ platform is committed to deliver sustainable business outcomes for brands, by aligning these metrics with Carbon KPIs, it will increase efficiencies and effectiveness for Teads’ clients, continuing Teads’ work to help their partners advertise more sustainably. Currently, Teads is working with over 50 brands that have begun to use IMPACT+ to measure their campaigns’ carbon footprint. In APAC, having been given exclusive access to the platform in September, Omnicom Media Group have been testing with over 10 clients and leaning into learnings already. Paul Shepherd, chief investment officer and president of Annalect at OMG APAC says “As brands increasingly focus on reducing their scope 3 emissions, our industry needs to supply solutions that our clients can orchestrate towards their sustainability efforts. At OMG, we collaborate with partners to develop systems and processes to make sustainability accessible for our teams. This supports our drive in ensuring planning and optimising media campaigns for reduced carbon emissions becomes market practice.” Leading the digital advertising industry to reduce its global GHG emissions is an emergency. The environmental impact of online advertising is a new and complicated topic. Digital advertising is still behind many sectors when it comes to reducing GHG Emissions and the fight against global climate change. Many brands and agencies, and their adtech providers need deeper, globally consistent, insights about the environmental impacts of their digital ad campaigns, to adapt their digital strategy and act to reduce their impact. But most of them don’t know how to proceed. At the start of 2021, 90% of French digital advertising professionals were not yet measuring the carbon impact of their activity and 63% of them didn’t even know how to proceed*. Consumers are also really concerned about this problem: 81% of millennials in APAC perceive experiencing ads as detrimental for the environment, and 84% of global consumers said they could be more likely to buy form a company which practices sustainable media advertising**. Remi Cackel, Chief Product Officer at Teads said: We are very excited to offer this solution to all of our clients globally. Doing so is an enormous step for the digital advertising industry. By deepening our understanding of how digital advertising impacts the environment, we can all ensure that business growth and environmental responsibility can go hand in hand, helping brands genuinely interrogate and then reduce their carbon footprint. By aligning with IMPACT+ we are proud to be offering long term, robust solutions to the environmental challenges that this industry is facing.” Vincent Villaret, CEO at IMPACT+ says: “We are really thrilled to extend our partnership with Teads to make brands and agencies able to measure and reduce their advertising impact globally. Vincent Villaret, CEO at IMPACT+ says: “We are really thrilled to extend our partnership with Teads to make brands and agencies able to measure and reduce their advertising impact globally. Thanks to Teads’ dedicated team to the problem of environmental impact of advertising technologies, and the global scale on responsible advertising environments, this collaboration represents a huge opportunity to show and proof a path to a more sustainable digital advertising industry. About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. About IMPACT+ IMPACT+ is a sustaintech solution enabling digital advertising players (brands, agencies, adtechs and adnetworks) to evaluate and reduce their environmental impact. IMPACT+ builds new performances indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, IMPACT+ supports brands (such as L’Oréal, Nestlé, Procter&Gamble and their agencies) in their process for a more sustainable media buying ; adnetworks and adtechs are equipped with IMPACT+ environment impact evaluation solutions, integrated seamlessly to ad delivery systems.

Read More

AD NETWORKS

Dotdash Meredith Launches D/Cipher, a Transformative Intent-Targeting Tool for Advertising

PR Newswire | May 17, 2023

Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale a reality, without cookies. D/Cipher connects advertisers to consumers in key moments of intent – as they make decisions, take action, and pursue their passions across DDM's more than 40 iconic brands, on all devices and platforms. Critically, D/Cipher unlocks Apple (iOS) audiences that have been unreachable by advertising cookies for the past two years, estimated at more than 50% of U.S. digital users. Developed and built by a world-class data science team based on billions of proprietary consumer interactions and content signals, D/Cipher identifies and harnesses consumer intent associated with every piece of DDM's expert-created, actionable, and brand-safe content. D/Cipher allows marketers to connect directly with consumers across all trusted DDM brands, like Allrecipes, PEOPLE, BHG, Byrdie, InStyle, Verywell, FOOD & WINE, Travel & Leisure, Southern Living, Verywell, The Spruce, and Investopedia. DDM brands help 30 million people each day, and D/Cipher gets smarter with each interaction. "At DDM, our billions of historical consumer signals offer a unique window into how people make decisions and the intent behind their actions," said Joetta Gobell, PhD, SVP, Data Strategy and Insights at DDM. "D/Cipher uniquely translates user intent into targetable marketing segments so advertisers can reach the right person at the right time with the right message, at scale," she said. As part of the launch, DDM is also announcing the new Dotdash Meredith Performance Guarantee. For marketers using D/Cipher Intent Targeting, DDM will guarantee a performance lift vs. cookie-based or other based audience-based targeting. "The biggest problem with online advertising today is that cookies don't work and are going away," said Neil Vogel, CEO at DDM. "We are the only publisher able to combine iconic brands, scale, and intent-driven data to solve this. We can now target based on user needs and intent in a way that is markedly superior to cookie or audience-based targeting. And we guarantee it." For more on D/Cipher, visit dotdashmeredith.com/advertising. About Dotdash Meredith Dotdash Meredith is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. Dotdash Meredith's over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living. Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC).

Read More

AD NETWORKS

Results of Perion’s Survey Reveal That Advertisers Are Doubling Down on Privacy in 2023

Perion Network | April 04, 2023

Perion Network Ltd. (Nasdaq & TASE: PERI), a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – search, social media and display / video / CTV advertising, today announced that it has seen growing adoption of SORT®, the company’s anonymous, privacy-driven breakthrough solution. The scope of ESG initiatives is widening to include privacy, as consumers grow even more deeply concerned about how their personal data is collected, stored, and utilized. Perion’s latest survey of current SORT® users found that 67% of customers who responded think that privacy-safe solutions are very important to their brand image. Having run on over 800 campaigns across all verticals and proving performance two times higher than traditional third-party tactics and three times the Google benchmark, SORT® is well positioned to play a vital role in the privacy ecosystem of the future, along with identity-based and contextual-based solutions. More than 300 companies have leveraged SORT® since its launch, with momentum building, and recent clients include leading brands and NGOs such as Stop & Shop, Mercedes-Benz USA and UNICEF USA. Given that the “right to privacy” is the UN’s Declaration of Individual Human Rights, Perion was honored to have them adopt SORT®. "There are a lot of claims about the effectiveness of privacy solutions, but the data to back that up is lacking. We conducted our survey to provide a fact-based analysis of our SORT® platform, and we are gratified that it confirmed our ability to deliver outstanding performance – most often better than cookies – without compromising users’ privacy. There is no doubt that the market for cutting-edge, scalable solutions for protecting consumer privacy will trend throughout and beyond 2023,” said Doron Gerstel, CEO of Perion. “As brands invest greater dollars in privacy-respectful solutions, we are confident SORT® will continue to attract new customers and outperform other solutions.” “Stop & Shop is always working to ensure that we are ready for the cookieless future and that we were working with partners that were putting both privacy and innovation first,” said Shoshana Przybylinkski, Media Director, AMP Agency, the agency for Stop & Shop. “SORT®, Perion’s cookieless solution, continues to check all the boxes when it comes to easy activation and outperforming third party cookie tactics.” SORT® enables advertisers to reach their audience at the exact moment they are most receptive to seeing an ad and can be applied on any impression or site with any format. Further, SORT® does not collect personally identifiable information (PII) and rather utilizes cookieless data points to inform decisions. The technology is certified cookieless by Neutronian, a leading data verification company, and has won several awards including the “Excellence in Online Advertising Artificial Intelligence” category for the 2022 MediaPost OMMA Awards. For more information on SORT®, visit https://perion.com/solutions/cookieless-targeting. About Perion Network Ltd. Perion Network Ltd. is a global advertising technology company whose synergistic solutions are delivered across the three primary channels of digital advertising – ad search, social media and display, including video and CTV advertising. These channels are brought together by Perion’s intelligent HUB, which integrates Perion’s business assets from both sides of the open Web, providing significant benefits to brands and publishers. For more information, visit Perion's website at www.Perion.com.

Read More

ADVERTISER PLATFORMS

IMPACT+ and Teads Announce Global Partnership to Measure and Reduce the Carbon Footprint of Online Advertising

Teads, IMPACT+ | October 20, 2022

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry players to combine environmental and marketing KPIs to rapidly act on reducing GHG emissions without degrading media KPIs. IMPACT+’s solution, launched in France in 2020, is now available in 32 countries in North & Latin Americas, Europe, APAC and MENA, to create a standard of carbon footprint measurement and reduction across every player in the industry, and to better support brands, agencies and adtech platforms in their CSR approach. Teads and IMPACT+ began their work together in France in 2021 and, after multiple successful campaigns being measured with clients and agencies, Teads’ partners around the world can now leverage the partnership to learn about electricity consumption & greenhouse gas emissions of their campaigns, and identify levers to reduce these emissions. By integrating within the Teads platform globally, the worlds’ leading advertisers will gain actionable information about their campaigns. Teads’ platform is committed to deliver sustainable business outcomes for brands, by aligning these metrics with Carbon KPIs, it will increase efficiencies and effectiveness for Teads’ clients, continuing Teads’ work to help their partners advertise more sustainably. Currently, Teads is working with over 50 brands that have begun to use IMPACT+ to measure their campaigns’ carbon footprint. In APAC, having been given exclusive access to the platform in September, Omnicom Media Group have been testing with over 10 clients and leaning into learnings already. Paul Shepherd, chief investment officer and president of Annalect at OMG APAC says “As brands increasingly focus on reducing their scope 3 emissions, our industry needs to supply solutions that our clients can orchestrate towards their sustainability efforts. At OMG, we collaborate with partners to develop systems and processes to make sustainability accessible for our teams. This supports our drive in ensuring planning and optimising media campaigns for reduced carbon emissions becomes market practice.” Leading the digital advertising industry to reduce its global GHG emissions is an emergency. The environmental impact of online advertising is a new and complicated topic. Digital advertising is still behind many sectors when it comes to reducing GHG Emissions and the fight against global climate change. Many brands and agencies, and their adtech providers need deeper, globally consistent, insights about the environmental impacts of their digital ad campaigns, to adapt their digital strategy and act to reduce their impact. But most of them don’t know how to proceed. At the start of 2021, 90% of French digital advertising professionals were not yet measuring the carbon impact of their activity and 63% of them didn’t even know how to proceed*. Consumers are also really concerned about this problem: 81% of millennials in APAC perceive experiencing ads as detrimental for the environment, and 84% of global consumers said they could be more likely to buy form a company which practices sustainable media advertising**. Remi Cackel, Chief Product Officer at Teads said: We are very excited to offer this solution to all of our clients globally. Doing so is an enormous step for the digital advertising industry. By deepening our understanding of how digital advertising impacts the environment, we can all ensure that business growth and environmental responsibility can go hand in hand, helping brands genuinely interrogate and then reduce their carbon footprint. By aligning with IMPACT+ we are proud to be offering long term, robust solutions to the environmental challenges that this industry is facing.” Vincent Villaret, CEO at IMPACT+ says: “We are really thrilled to extend our partnership with Teads to make brands and agencies able to measure and reduce their advertising impact globally. Vincent Villaret, CEO at IMPACT+ says: “We are really thrilled to extend our partnership with Teads to make brands and agencies able to measure and reduce their advertising impact globally. Thanks to Teads’ dedicated team to the problem of environmental impact of advertising technologies, and the global scale on responsible advertising environments, this collaboration represents a huge opportunity to show and proof a path to a more sustainable digital advertising industry. About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. About IMPACT+ IMPACT+ is a sustaintech solution enabling digital advertising players (brands, agencies, adtechs and adnetworks) to evaluate and reduce their environmental impact. IMPACT+ builds new performances indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, IMPACT+ supports brands (such as L’Oréal, Nestlé, Procter&Gamble and their agencies) in their process for a more sustainable media buying ; adnetworks and adtechs are equipped with IMPACT+ environment impact evaluation solutions, integrated seamlessly to ad delivery systems.

Read More

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