The Perfect Banner Ad

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Have you ever thought about how it would be like to create the perfect banner ad? Take a look at this awesome infographic that summarizes the essential qualities of a perfect banner ad, and what rules not to break! Be inspired or use this as check list whenever you create banner ads.

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Trojan Promotions

Trojan Promotions is an independently owned and operated promotional products firm in Grand Forks, North Dakota. We are long-time, active members in both ASI (Advertising Specialty Institute) and PPAI (Promotional Products Association International) as well as members of our local Chamber of Commerce.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | April 16, 2021

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Google purges 600 Android apps for “disruptive” pop-up ads

Article | April 16, 2021

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

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Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds

Article | April 16, 2021

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertisers expect to cut ad budgets significantly this year, and 68 percent expect to spend less next year because of the pandemic.

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

Article | April 16, 2021

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president global marketing at Hertz, and Mr President co-founder and main inventive officer Laura Jordan Bambach talked about the only matter on any organization homeowners agenda – how to endure the coming weeks and months. Bambach reported that it was “too early” to know what the affect will be on a small business like Mr President, which counts Metro Bank and Betvictor among its clientele. Having said that, she praised the government’s initiatives to present businesses with grants and loans pursuing the chancellor’s announcement that £330bn would be reserved to assist the economic system.

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Spotlight

Trojan Promotions

Trojan Promotions is an independently owned and operated promotional products firm in Grand Forks, North Dakota. We are long-time, active members in both ASI (Advertising Specialty Institute) and PPAI (Promotional Products Association International) as well as members of our local Chamber of Commerce.

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