The Problem with In-Banner Video Ads; Part 1: The Consumer Perspective

| April 13, 2017

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When we at Rocket Fuel think about how to help marketers build their brands, we start thinking about the consumer before we even write the first line of code. If the goal is to create a resonant brand experience – whether that is longer attention, higher awareness, or favorability – then we need to understand consumers’ expectations. What we know is that when it comes to watching pre-roll video ads, there’s an implicit contract that exists between consumers, publishers, and marketers.

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Sparkroom

Sparkroom provides award-winning, full-service, data-driven marketing and technology solutions designed to measure marketing effectiveness and enhance customer acquisition efforts. From marketing strategy to campaign management, everything we do at Sparkroom is designed drive results. The Sparkroom team works proactively as an extension of your marketing and sales teams, off-loading day-to-day management tasks while providing strategic solutions and resources to achieve your performance marketing targets. Simultaneously, the cloud-based Sparkroom Marketing Software helps marketers grow conversions while controlling the cost of acquisition by integrating marketing data, automating marketing processes and providing marketing analytics that drive smarter decisions and a more optimized budget.

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What Experts Don’t Want You to Know About Facebook Ads Targeting

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Easily import your Facebook Ads into the Microsoft Audience Network

Article | May 28, 2021

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

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Spotlight

Sparkroom

Sparkroom provides award-winning, full-service, data-driven marketing and technology solutions designed to measure marketing effectiveness and enhance customer acquisition efforts. From marketing strategy to campaign management, everything we do at Sparkroom is designed drive results. The Sparkroom team works proactively as an extension of your marketing and sales teams, off-loading day-to-day management tasks while providing strategic solutions and resources to achieve your performance marketing targets. Simultaneously, the cloud-based Sparkroom Marketing Software helps marketers grow conversions while controlling the cost of acquisition by integrating marketing data, automating marketing processes and providing marketing analytics that drive smarter decisions and a more optimized budget.

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