The Problem with In-Banner Video Ads; Part 1: The Consumer Perspective

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When we at Rocket Fuel think about how to help marketers build their brands, we start thinking about the consumer before we even write the first line of code. If the goal is to create a resonant brand experience – whether that is longer attention, higher awareness, or favorability – then we need to understand consumers’ expectations. What we know is that when it comes to watching pre-roll video ads, there’s an implicit contract that exists between consumers, publishers, and marketers.

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Station Rd. Marketing

Station Rd. is a marketing communications agency based in the Severn Powerhouse region of Wales. With over 45 years'? experience, the team at Station Rd. combines in-depth expertise in marketing, social media, PR, advertising, content creation and data with a focus on delivery and results linked to core business objectives.

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Spotlight

Station Rd. Marketing

Station Rd. is a marketing communications agency based in the Severn Powerhouse region of Wales. With over 45 years'? experience, the team at Station Rd. combines in-depth expertise in marketing, social media, PR, advertising, content creation and data with a focus on delivery and results linked to core business objectives.

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