The Shift to Native Advertising in Marketing

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Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ - It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in the first place. Advertisers are doing just that by shifting to paid content that’s similar in nature to and displayed in the same format as the editorial content surrounding it. The idea is to get consumers to click on and then share these “native ads” with others.

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UCR Media

UCR Media is a California born, OOH Place Based Advertising company as well as a full-service Advertising & Marketing Agency. First established in 1997 as a Locally Owned independent operator, we are the largest and most successful alternative media company in the Central Valley with a presence in 10 cities valley wide and an audience that conservatively reaches 2 million consumers a month. We specialize in providing our clients unique integrated marketing solutions centered around our core product Indoor Billboards.

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Google play movies may offer hundreds of free movies with ads

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Article | March 26, 2020

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Can publishers alliances be the future for digital advertising?

Article | March 26, 2020

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Streaming is the mainstream: what that means for UK advertisers

Article | March 26, 2020

In the last year, streaming adoption has grown throughout the UK. We spent more time at home, and many of us turned to new, digital forms of entertainment. But even now with the UK open, many consumers continue to appreciate some of the habits they adopted over the last 16 months, including streaming. Through a recent Kantar study, we learned that 84% of Amazon customers surveyed in the UK are either cord-stackers (viewers who watch both streaming and broadcast or satellite content), or cord-cutters (viewers who only stream content). This sends a clear message. It’s not just early adopters streaming content. It’s the majority. Furthermore, video gaming and e-sports are also on the rise—consumers in 600,000 households started playing console games on their TV in 2020 in the UK, France, Germany, Italy, and Spain, according to Kantar’s Worldpanel ComTech data. In the UK, e-sports is increasingly popular with nearly 1 in 4 TV viewers streaming e-sports. And where are many gamers watching other gamers? On Twitch. There are now 30 million average daily users on Twitch from 230 countries. Consumers in the UK are also streaming more podcasts, music, and other audio content, year over year.

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Spotlight

UCR Media

UCR Media is a California born, OOH Place Based Advertising company as well as a full-service Advertising & Marketing Agency. First established in 1997 as a Locally Owned independent operator, we are the largest and most successful alternative media company in the Central Valley with a presence in 10 cities valley wide and an audience that conservatively reaches 2 million consumers a month. We specialize in providing our clients unique integrated marketing solutions centered around our core product Indoor Billboards.

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