The small business guide to online advertising

| April 19, 2017

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Creating an online presence for your business is a great way to gain new customers and connect with a different audience. Online advertising is a sure-fire way of attracting the attention of potential clients, but if you’re unsure of what to do, this infographic tells you everything you need to successfully promote your SME online.Before you start advertising online, you need to know how to do it. With over a million small businesses lacking basic digital skills, this infographic from whoishostingthis.com explains some of the most common terms in the industry, including pay per click, conversion rate and cost through rate.

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Loewy Group

Loewy is a unique group of branding, design and communications specialists who've come together to create step-change for clients. Individually we are leaders in our fields of research and planning, innovation, design, branding, marketing communications and PR. Amongst our ranks you will find 3 D&AD Presidents, ex-Marketing Directors of leading brands, multi-award winning designers and bloggers and some of the best digital talent in the UK. Our strength as a group lies in the calibre and diversity of our people and our alibility to bring together bespoke client focussed teams. Together we drive collaboration, cross-fertilising expertise to reach faster and better solutions for clients.

OTHER ARTICLES

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Bespoke brands are rushing to build and promote virtual fitting tools

Article | March 30, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton Lane, said his team has spent the past 10 days rapidly building and perfecting the infrastructure needed to get virtual fittings off the ground, to replace in-person fittings. The process has been informal and fast-moving, and fittings are now being conducted with customers over FaceTime, Google Hangouts and text. It’s Hunter hope that the virtual fittings, which kicked off last week, will be enough to see the brand through this rough period.

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Dominate with Branding and Advertising in Your Business in 2021

Article | June 20, 2021

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Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Spotlight

Loewy Group

Loewy is a unique group of branding, design and communications specialists who've come together to create step-change for clients. Individually we are leaders in our fields of research and planning, innovation, design, branding, marketing communications and PR. Amongst our ranks you will find 3 D&AD Presidents, ex-Marketing Directors of leading brands, multi-award winning designers and bloggers and some of the best digital talent in the UK. Our strength as a group lies in the calibre and diversity of our people and our alibility to bring together bespoke client focussed teams. Together we drive collaboration, cross-fertilising expertise to reach faster and better solutions for clients.

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