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The Ultimate Cheat Sheet for Mastering Mobile Marketing

COREY WAINWRIGHT | March 6, 2019 | 97 views

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownership as their first means of internet connectivity. And marketers need to adapt.

Spotlight

APD

APD is a digital transformation business that exists to help clients navigate disruption in the ever-evolving digital world. Combining top-notch strategy, cutting-edge tech and years of experience in digital marketing, we help create exceptional customer experiences and generate profound value for our clients. With more than 300 team members operating in 5 countries, we are the largest independent business of our kind in the APAC region. This footprint allows us to service a huge collection of clients, drawing on our deep knowledge of the industry’s past and present to prepare organisations to capitalise on the future. Our clients benefit from our unique blend of deep local knowledge, insight and personal service, combined with scale and breadth of experience across our network.

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AD NETWORKS

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Article | October 20, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Which Online Advertising Strategy Is Right For Your Business?

Article | July 14, 2022

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Read More
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Read More

Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Article | October 20, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Microsoft Named Netflix’s Global Ad Technology and Sales Partner

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

Read More
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Article | July 20, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

Read More

Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

Read More
MORE ARTICLES

Spotlight

APD

APD is a digital transformation business that exists to help clients navigate disruption in the ever-evolving digital world. Combining top-notch strategy, cutting-edge tech and years of experience in digital marketing, we help create exceptional customer experiences and generate profound value for our clients. With more than 300 team members operating in 5 countries, we are the largest independent business of our kind in the APAC region. This footprint allows us to service a huge collection of clients, drawing on our deep knowledge of the industry’s past and present to prepare organisations to capitalise on the future. Our clients benefit from our unique blend of deep local knowledge, insight and personal service, combined with scale and breadth of experience across our network.

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MOBILE ADVERTISING, AD NETWORKS

Studio71 Launches New Multi-Platform Vertical Video Ad Product

PR Newswire | May 10, 2023

Studio71, a global media company, has launched a Vertical Video sales offering that streamlines advertising for brands and agencies, targeting growing mobile audiences watching short-form vertical videos. This product uses consumption data across platforms to enable one-stop targeting and buying against audiences watching short-form vertical videos. It offers insights into user behavior on TikTok, Snapchat, YouTube, and Instagram Reels, helping advertisers reach key audiences despite different platform algorithms. Studio71 optimizes vertical video ads through its proprietary tool, ARROW, which uses data on audience behavior, interests, and platform algorithms to target unique users across major social platforms within one campaign view. The tool allows the company to serve ads between content, optimizing for the platform and categories most relevant to the target audience. Additionally, Studio71 collaborates with creators to develop custom-branded content tailored to each platform's audience and categories, ensuring optimal performance for brands. "Brands and agencies are purchasing each of these platforms individually, which can be time-consuming, inefficient, and biased," says Matt Crowley, Co-CEO of Studio71. "That's why we developed our Vertical Video sales product, which provides a mobile-first video solution that enables brands to reach consumers efficiently in targeting the right audiences wherever they are, regardless of the platform, while also optimizing for the most effective delivery based on that brand's KPIs." Through its partnership with Oracle Moat, Studio71 provides a unified video view of ad performance, enabling brands to track their campaigns and make informed decisions about their marketing strategies. This new product allows brands and agency partners to target desired audiences through Studio71's premium talent network more efficiently and effectively, providing them with a streamlined advertising process that yields measurable results. "Our platform-agnostic premium talent relationships make Studio71 uniquely positioned to solve the challenge of targeting across multiple platforms in one integrated social campaign. Our partnership with MOAT provides a unified video view of ad engagement and enhances social efficiency for brands and agencies," says Kristin Mason, CRO at Studio71. With over 15 years of experience fueling the creator economy, Studio71 is an expert at helping brands reach their target audiences through its premium talent creator network. Studio71's new Vertical Video sales product arrives at a time when short-form video content is on the rise and data-driven advertising is increasingly essential. The product provides a comprehensive solution to the challenges of multi-platform advertising and is tailored to meet the needs of today's mobile-first audiences. About Studio71 Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The S71 content division produces thousands of original videos for Studio71′s owned and operated channels, podcasts, and apps, and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The S71 sales division connects advertisers with Studio71′s top digital creators for targeted media campaigns and custom branded content. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.

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Adludio Raises £2m to Build on Rapid US Growth and Launch New Platform

Businesswire | April 11, 2023

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, has secured a further £2 million investment from Mercia, following an initial investment of £4 million in 2021. This new funding round will enable Adludio to capitalize on its rapid growth in the US and launch a new fully-automated version of its platform. Powered by AI and data science, this will offer marketers a one-stop-shop for the automated design and delivery of ad campaigns that guarantee engagement. Having produced advanced mobile creative for major brands including Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas and Microsoft, the announcement will see Adludio help even more marketers win the battle for brand attention. Currently sharing its expertise and technology with the IAB to develop this field, Adludio is redefining attention as a metric for success. Paul Coggins, Adludio’s CEO, said: “At a time when privacy regulation is increasingly limiting the use of personal data, our sophisticated and unique combination of creative, media and AI is leading brand performance on mobile. With this additional investment from Mercia, the next stage of our AI-led platform, offering fully-automated capabilities, will provide brands and agencies the chance to translate user attention into profit.” Founded in 2015, the company now has a presence across five US cities – New York, Los Angeles, Chicago, Atlanta and Detroit - and also delivers services via resellers in Hong Kong and Singapore. In 2022, Adludio achieved 50% growth in the US and, across the globe, has continued to increase its revenues. It has also boosted its management team with a number of leading industry figures, including Ian Liddicoat as Chief Technology Officer and Dave Ramsay as Chief Product Officer. The new version of Adludio’s platform, due to be launched in 2024, will fully automate many of its processes and offer customers a software-as-a-service (SaaS) product to manage their own campaigns. This latest investment comes as the adtech industry contends with continued economic uncertainty, the introduction of stricter privacy rules in many countries as well as the declining use of cookies, and aims to help Adludio consolidate its position at the forefront of the market. Mercia was investing from its Northern Venture Capital Trust (VCT) Funds. Martijn Kleibergen of Mercia said: “With stricter privacy rules, relying on ‘cookies’ to deliver targeted advertising is no longer a viable option. Adludio combines strong creative campaigns with algorithms that optimize campaigns in real time to engage consumers without using personal data. This investment will enable it to continue its growth in the US and expand its client base with the launch of its new self-service platform.” About Adludio Adludio is an AI-driven technology company that delivers premium mobile advertising. As the primary means of consuming content, mobile needs to deliver interactive experiences to engage audiences, but the majority of mobile advertising remains static. Combining data-driven creativity, proprietary technology and automation with pioneering engagement metrics, Adludio delivers privacy-compliant mobile campaigns with engagement at its heart. With offices in London, Los Angeles, New York, Atlanta, Detroit and Chicago, Adludio is defining the next generation of mobile brand solutions in North America and EMEA.

Read More

ADVERTISER CAMPAIGN MANAGEMENT

Applovin Releases Its Creative Trends Report 2023 of Mobile Ad Trends

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement. CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app." (Source – Business Wire) About AppLovin Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.

Read More

MOBILE ADVERTISING, AD NETWORKS

Studio71 Launches New Multi-Platform Vertical Video Ad Product

PR Newswire | May 10, 2023

Studio71, a global media company, has launched a Vertical Video sales offering that streamlines advertising for brands and agencies, targeting growing mobile audiences watching short-form vertical videos. This product uses consumption data across platforms to enable one-stop targeting and buying against audiences watching short-form vertical videos. It offers insights into user behavior on TikTok, Snapchat, YouTube, and Instagram Reels, helping advertisers reach key audiences despite different platform algorithms. Studio71 optimizes vertical video ads through its proprietary tool, ARROW, which uses data on audience behavior, interests, and platform algorithms to target unique users across major social platforms within one campaign view. The tool allows the company to serve ads between content, optimizing for the platform and categories most relevant to the target audience. Additionally, Studio71 collaborates with creators to develop custom-branded content tailored to each platform's audience and categories, ensuring optimal performance for brands. "Brands and agencies are purchasing each of these platforms individually, which can be time-consuming, inefficient, and biased," says Matt Crowley, Co-CEO of Studio71. "That's why we developed our Vertical Video sales product, which provides a mobile-first video solution that enables brands to reach consumers efficiently in targeting the right audiences wherever they are, regardless of the platform, while also optimizing for the most effective delivery based on that brand's KPIs." Through its partnership with Oracle Moat, Studio71 provides a unified video view of ad performance, enabling brands to track their campaigns and make informed decisions about their marketing strategies. This new product allows brands and agency partners to target desired audiences through Studio71's premium talent network more efficiently and effectively, providing them with a streamlined advertising process that yields measurable results. "Our platform-agnostic premium talent relationships make Studio71 uniquely positioned to solve the challenge of targeting across multiple platforms in one integrated social campaign. Our partnership with MOAT provides a unified video view of ad engagement and enhances social efficiency for brands and agencies," says Kristin Mason, CRO at Studio71. With over 15 years of experience fueling the creator economy, Studio71 is an expert at helping brands reach their target audiences through its premium talent creator network. Studio71's new Vertical Video sales product arrives at a time when short-form video content is on the rise and data-driven advertising is increasingly essential. The product provides a comprehensive solution to the challenges of multi-platform advertising and is tailored to meet the needs of today's mobile-first audiences. About Studio71 Studio71 is a global media company that produces and distributes premium, brand-safe content across all video platforms. The S71 content division produces thousands of original videos for Studio71′s owned and operated channels, podcasts, and apps, and publishes over 1,800 partnered creator channels that generate over 13 billion monthly views across YouTube, Connected TVs, and social media platforms. The S71 sales division connects advertisers with Studio71′s top digital creators for targeted media campaigns and custom branded content. Studio71 is headquartered in Los Angeles with offices in Berlin, New York, Toronto, and London.

Read More

MOBILE ADVERTISING, ADVERTISER PLATFORMS

Adludio Raises £2m to Build on Rapid US Growth and Launch New Platform

Businesswire | April 11, 2023

Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, has secured a further £2 million investment from Mercia, following an initial investment of £4 million in 2021. This new funding round will enable Adludio to capitalize on its rapid growth in the US and launch a new fully-automated version of its platform. Powered by AI and data science, this will offer marketers a one-stop-shop for the automated design and delivery of ad campaigns that guarantee engagement. Having produced advanced mobile creative for major brands including Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas and Microsoft, the announcement will see Adludio help even more marketers win the battle for brand attention. Currently sharing its expertise and technology with the IAB to develop this field, Adludio is redefining attention as a metric for success. Paul Coggins, Adludio’s CEO, said: “At a time when privacy regulation is increasingly limiting the use of personal data, our sophisticated and unique combination of creative, media and AI is leading brand performance on mobile. With this additional investment from Mercia, the next stage of our AI-led platform, offering fully-automated capabilities, will provide brands and agencies the chance to translate user attention into profit.” Founded in 2015, the company now has a presence across five US cities – New York, Los Angeles, Chicago, Atlanta and Detroit - and also delivers services via resellers in Hong Kong and Singapore. In 2022, Adludio achieved 50% growth in the US and, across the globe, has continued to increase its revenues. It has also boosted its management team with a number of leading industry figures, including Ian Liddicoat as Chief Technology Officer and Dave Ramsay as Chief Product Officer. The new version of Adludio’s platform, due to be launched in 2024, will fully automate many of its processes and offer customers a software-as-a-service (SaaS) product to manage their own campaigns. This latest investment comes as the adtech industry contends with continued economic uncertainty, the introduction of stricter privacy rules in many countries as well as the declining use of cookies, and aims to help Adludio consolidate its position at the forefront of the market. Mercia was investing from its Northern Venture Capital Trust (VCT) Funds. Martijn Kleibergen of Mercia said: “With stricter privacy rules, relying on ‘cookies’ to deliver targeted advertising is no longer a viable option. Adludio combines strong creative campaigns with algorithms that optimize campaigns in real time to engage consumers without using personal data. This investment will enable it to continue its growth in the US and expand its client base with the launch of its new self-service platform.” About Adludio Adludio is an AI-driven technology company that delivers premium mobile advertising. As the primary means of consuming content, mobile needs to deliver interactive experiences to engage audiences, but the majority of mobile advertising remains static. Combining data-driven creativity, proprietary technology and automation with pioneering engagement metrics, Adludio delivers privacy-compliant mobile campaigns with engagement at its heart. With offices in London, Los Angeles, New York, Atlanta, Detroit and Chicago, Adludio is defining the next generation of mobile brand solutions in North America and EMEA.

Read More

ADVERTISER CAMPAIGN MANAGEMENT

Applovin Releases Its Creative Trends Report 2023 of Mobile Ad Trends

AppLovin | February 03, 2023

One of the most popular mobile marketing and monetization platforms, AppLovin, has recently released its Creative Trends Report 2023, which lists the best performance-driven mobile ad trends for the year. This report will help mobile app developers and vertical marketers come up with creative ideas for their mobile ad campaigns. To prepare this report, AppLovin’s in-house creative agency, SparkLabs, collected data from more than 200 applications, 267 installations, 22.4 billion clicks, 52.3 billion impressions, and tens of thousands of creatives in 2022 and researched the variables and influencing ideas that generated the highest return on investment (ROI), click-through rate (CTR), investor relations (IR), and return on ad spend (ROAS). The analysis shows that customization of an environment, character, or item, dramatic story narratives, real-time feedback, and voiceover messaging encourage more engagement. CMO of AppLovin, Katie Jansen, said, "Our goal with this report is to provide marketers and developers insights and inspiration for achieving increased success for mobile ad campaigns. The report is packed with proven performance-driven ad concepts that have generated significant lift for their campaigns by capturing the majority of ad spend." She added, "Putting the best creative pieces together doesn’t always guarantee a win. To ensure that your ads are consistently high-performing, you need a combination of performance-driven analysis and continuous iteration and testing to find an optimal creative strategy for your app." (Source – Business Wire) About AppLovin Headquartered in Palo Alto, California, AppLovin provides business insights, marketing technologies, full-stack solutions, user acquisition, monetization, and measurement to resolve mission-critical functions. Through its analytics and performance data, it offers creative strategies, suggests variables, and identifies key points that will optimize gaming campaigns and advertising strategies. Since 2012, it has been assisting popular applications and game studios to prosper worldwide by offering solutions to increase average revenue per daily active user (ARPDAU), ad impressions, valuable users, in-app purchases (IAP), and reach. Its products are AppDiscovery, MAX, AppLovin Exchange, SparkLabs, and Adjust.

Read More

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