The Unique Value of an Integrated Mobile Advertising Platform

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The advertising technology boom of 5-10 years ago gave birth to a host of innovative companies and business models, yet also gave rise to an industry that is leaden with confusing acronyms, poor reporting data and a host of “features” that too often masquerade as fully formed products. It’s certainly not difficult to mislead and confuse within our industry, and ad tech vendors are notoriously excellent at doing so – particularly once ad servers stopped being “sexy”, and started feeling more like commodities.

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emagine

emagine is a diverse group of digital marketers with a desire to help Healthcare and B2B companies as an extension of their marketing team. We challenge ourselves daily to be better than we were yesterday, and extend that challenge to the companies we work with. We’re a well-rounded team of nearly 50+ talented individuals designers, developers, project managers, digital marketing strategists, website support and maintenance specialists, and hosting specialists with unmatched experience in our focus sectors: Biotech, Biopharma, Pharmaceuticals, Medical Device, Healthcare, High-Tech, Manufacturing, Professional Services, Construction, Engineering.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | April 16, 2021

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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Google Ads ends monthly campaign budget test

Article | April 16, 2021

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.”

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How blockchain has revolutionized the advertising industry

Article | April 16, 2021

The advertising industry is a global industry that consists of Public Relation and marketing companies, as well as media services and advertising agencies. It is a global multi-dollar industry that brings manufacturers closer to their consumers. This industry is mainly characterized by a huge number of small to medium-sized advertising agencies whose operation is primarily in one country and a few numbers of very large advertising agencies that operate in many countries. The job of the advertising industry is to create and manage the connection between companies, their products, and their consumers by properly translating their client’s message into effective campaigns. As simple as advertising might look, it can stimulate people into buying, help increase a company’s sale and also help to jumpstart the economy.

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How brands can leverage in-person networking as a strategic advantage

Article | April 16, 2021

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Because technologies such as Artificial intelligence (AI), robotics, and automation continue to take over boring, repetitive tasks. For enterprises to survive and excel in such a rapidly-evolving business ecosystem, they need skilled professionals. In the business context, ‘skills’ are not limited to technical acumen alone. As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Due to the nature of these skills, let’s call them “Human Skills”.

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Spotlight

emagine

emagine is a diverse group of digital marketers with a desire to help Healthcare and B2B companies as an extension of their marketing team. We challenge ourselves daily to be better than we were yesterday, and extend that challenge to the companies we work with. We’re a well-rounded team of nearly 50+ talented individuals designers, developers, project managers, digital marketing strategists, website support and maintenance specialists, and hosting specialists with unmatched experience in our focus sectors: Biotech, Biopharma, Pharmaceuticals, Medical Device, Healthcare, High-Tech, Manufacturing, Professional Services, Construction, Engineering.

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