THE WEBREPUBLICAN NR. 35, JANUARY 2017

| January 8, 2017

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Huge growth in search engine advertising on mobile, IKEA renames products after family issues, a truly smart Snapchat filter, the impressive story behind Google’s AI; 1269 subscribers, a projected open rate of 43.6% and 3 minutes 20 seconds of reading time. That’s Webrepublican no. 35.Mobile first is passé now that mobile is the standard. Now, IAB’s figures show how digital media spending has evolved against this backdrop. While advertising revenue for search engine advertising on desktop declined for the first time in the US (-12% to USD 8.9 bn.), mobile SEA exploded (+105% to USD 7.4 bn.). The figures also show that search engine advertising continues to grow (+20% to USD 16.3 bn.), now making up around half of all digital advertising revenue.

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