Tips from the trenches of advertising

January 28, 2019 | 131 views

This one is first, as I think it’s the most important: have your client’s back. I think this is the most vital piece of advice I can give you. Really. Really really. Advertising is (much as certain people pretend that it isn’t) a business. You can’t (unless you want to spend the rest of your life doing pro-active work for the Society for the Protection of Blind Dogs with Diabetes) make work without a client. Your clients work under intense pressure. Their jobs are tough. I couldn’t do them. I’d end up crying under my steel-and-chrome desk for 5–6 hours a day. At least. So, make their lives easier, not harder. They won’t forget that, when they were in a corner and under pressure, you were there to help. If you have your client’s back, they will have yours. And everyone’s life will be better.

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Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. In 2003, the eight-year-old company expanded into several new markets, which added new clients, doubled their staff and tripled their revenue.

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ADVERTISER PLATFORMS

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

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Spotlight

Bluegrass Promotional Marketing

Founded in 1995, Bluegrass is a full-service promotional marketing firm specializing in custom products and brand marketing. In 2003, the eight-year-old company expanded into several new markets, which added new clients, doubled their staff and tripled their revenue.

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