GroundTruth (formerly xAd)
GroundTruth is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and more by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. GroundTruth delivers superior consumer insights by seeing more people and places than anyone else, with an unrivaled first-party database of 95 million active monthly users and 17 million active daily users, across 100 million places and points of interest. GroundTruth currently serves 21 countries globally.