Twitter’s tampered samples: Limitations of big data sampling in social media

| January 28, 2019

article image
Despite the many scandals surrounding social media companies and their practices of data sharing, they are still central platforms of opinion formation and public discourse. Therefore, social media data is widely analyzed in academic and applied social research. Twitter has become the de facto core data supplier for computational social science as the company provides access to its data for researchers via several interfaces. One of these the “Sample API”  is promoted by Twitter as follows.

Spotlight

Jellyfish Online Marketing US

Jellyfish is a global boutique agency that delivers digital marketing solutions across the world for a host of impressive brands from offices in the US, Europe, and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, SEO, social media, analytics, optimization, creative, and development solutions. Jellyfish delivers full-service digital strategies across a wide range of industries, including education, healthcare, retail, and B2B. Its impressive list of clients includes Samsung Display, Carfax, Under Armour, Stanley Black & Decker, and Walden University.

OTHER ARTICLES

What do the roaring 20s have in store for mobile advertising?

Article | February 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

Read More

ON Advertising acquires Evans Communications

Article | April 2, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.

Read More

Easily import your Facebook Ads into the Microsoft Audience Network

Article | May 28, 2021

Are you new to audience campaigns, or looking to expand your existing presence on the Microsoft Audience Network? Using Facebook Import, it’s now easier than ever to get audience campaigns up and running by importing from Facebook Ads. Now rolling out to all advertisers in the United States, United Kingdom, Canada, Australia, New Zealand, France and Germany, this new feature is designed to save you time and maximize ROI by seamlessly bringing over your campaigns from the Facebook Audience Network into the Microsoft Audience Network. Facebook Import can be used as a standalone tool, as well as a powerful complement to any existing Google Import strategy.

Read More

Unlock Synergies Between SEO and Advertising on Amazon

Article | February 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

Read More

Spotlight

Jellyfish Online Marketing US

Jellyfish is a global boutique agency that delivers digital marketing solutions across the world for a host of impressive brands from offices in the US, Europe, and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid media, SEO, social media, analytics, optimization, creative, and development solutions. Jellyfish delivers full-service digital strategies across a wide range of industries, including education, healthcare, retail, and B2B. Its impressive list of clients includes Samsung Display, Carfax, Under Armour, Stanley Black & Decker, and Walden University.

Events