Understanding Different Types Of YouTube Video Ads

| May 11, 2017

article image
As social platforms continue to explore and experiment, some ad options go away and others become essential tools for marketing music and entertainment. At Dash Two we have a great deal of experience with key ad networks and social media platforms including YouTube Video Ads, one of the most important channels for reaching music and entertainment fans. So we’re sharing a quick introduction to the YouTube Video Ad formats with which we work on a daily basis.

Spotlight

Native Ads, Inc.

Native advertising is a ??form of online advertising that matches the form and function of the platform or website on which it appears creating a less intrusive experience for end users?. The internet Advertising Bureau (IAB) Projected Spend for 2015 - $10.7 billion.The recommendation engine analyzes visitor behavior, page content and thousands of data points building up millions of in-depth user profiles. By using the power of big data, these profiles are used to recommend internal or promoted content based on relevance, yield and popularity.

OTHER ARTICLES

What do the roaring 20s have in store for mobile advertising?

Article | February 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

Read More

We use a data-driven blend of media, experience and content to drive performance

Article | November 10, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

Read More

The technology tightrope setup by brand experience

Article | March 23, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

Read More

Colling Media Lands Five New Advertising Clients in March and April

Article | April 15, 2020

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. ScriptSave WellRx an innovative prescription medication discount program that closes the gaps in prescription benefit coverage. Diamond Kitchen & Bath the leading retailer of kitchen and bathroom cabinetry and countertops in the Phoenix metropolitan area. Radix Law a business law firm based in Scottsdale. Soul Surgery a renowned integrative medicine addiction and rehab center in Scottsdale, featuring a holistic approach to drug and alcohol treatment. Premier Criminal Defense based in San Diego and serving all of Southern California, the firm offers skilled counsel to help clients accused of Misdemeanors, Felony and Federal Offenses.

Read More

Spotlight

Native Ads, Inc.

Native advertising is a ??form of online advertising that matches the form and function of the platform or website on which it appears creating a less intrusive experience for end users?. The internet Advertising Bureau (IAB) Projected Spend for 2015 - $10.7 billion.The recommendation engine analyzes visitor behavior, page content and thousands of data points building up millions of in-depth user profiles. By using the power of big data, these profiles are used to recommend internal or promoted content based on relevance, yield and popularity.

Events