Understanding Programmatic Advertising

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The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising.

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Facebook Advertising Solutions India

Facebook Advertising Solutions India helps marketers reach their customers on Facebook. We provide educational materials to help you succeed and provide success stories to inspire you.We work to assist businesses of all sizes to master strategies that will bring them a continuous flow of new, targeted customers through; Facebook Marketing training for business Facebook Fan Page training Facebook Ads strategies.

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | February 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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Unlock Synergies Between SEO and Advertising on Amazon

Article | February 12, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SEO and advertising are distinctive, separate disciplines in the Google universe, they heavily affect each other within the Amazon environment. As an increasing number of people start their product searches on Amazon rather than on Google, Amazon’s status and importance as a search engine as well as an ad provider is booming. Subsequently, brands as well as agencies need to understand the mechanisms of the new holistic approach to SEO and advertising on Amazon.

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Bored? Tampa Bay company’s app spices up sports reruns

Article | February 12, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Discover the Top Perks of LED Advertising

Article | February 12, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

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Facebook Advertising Solutions India

Facebook Advertising Solutions India helps marketers reach their customers on Facebook. We provide educational materials to help you succeed and provide success stories to inspire you.We work to assist businesses of all sizes to master strategies that will bring them a continuous flow of new, targeted customers through; Facebook Marketing training for business Facebook Fan Page training Facebook Ads strategies.

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