Venezuelan digital media launch joint advertising strategy to ensure profitability

CESAR LOPEZ LINARES | December 11, 2016

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After several years of joining forces, the “Rebel Alliance” took another step forward in its struggle to survive the forces of the dark side. It is not the plot of a new sequel to “Star Wars,” but a business strategy established by three Venezuelan digital media sites in order to ensure their profitability and shield themselves against censorship -- making an intentional parallel with the film saga – that they’ve called the Rebel Alliance (Alianza Rebelde).

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