Video Advertising on YouTube: Best Practices for 2019

| February 5, 2019

article image
YouTube is one of the oldest social networks in the game and has gone through many evolutions of paid advertising options. Today, there are a handful of great paid tools and resources you can use to hone in on a specific audience segment and reach them with your video content on YouTube.

Spotlight

SID LEE

Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, New York, Paris, Toronto and Los Angeles. We create transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, we offer what we call commercial creativity services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

OTHER ARTICLES

Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud

Article | February 28, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an industry, we need to continue pushing each other to implement robust anti-fraud awareness programs and technologies throughout the region. There are currently three significant programs having an impact on combating mobile and in-app advertising fraud and improving viewability measurement globally. Let’s explore how these are stacking up in the fast-growing APAC market.

Read More

DTC brands are tightening up how much they spend on digital advertising

Article | March 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct-to-consumer advertising brands are pulling back on their advertising spend on Facebook and Google as they anticipate shoppers will tighten their wallets in the coming months. Joe Yakuel, founder and CEO of performance marketing agency Within, which has worked with Nike and Spanx among other brands, estimated that among his clients overall, their ad spend was down a little more than a third at the beginning of last week, compared to two weeks ago. Within also launched a COVID-19 ad spend tracker, which shows that among a sampling of the agency’s fashion and luxury clients, Facebook ad spend was down roughly 27% and 36% month-over-month respectively.

Read More

We use a data-driven blend of media, experience and content to drive performance

Article | November 10, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

Read More

Our Promise: Content to Count on During Uncertain Times

Article | April 21, 2020

There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

Read More

Spotlight

SID LEE

Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, New York, Paris, Toronto and Los Angeles. We create transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, we offer what we call commercial creativity services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

Events