Article | April 2, 2020
ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advertising team as Partner-Public Relations and Event Strategies. Evans’ three other employees will join the ON Advertising team as well. The dollar value of the transaction is to be determined based upon revenues over the next few years. The move significantly expands ON’s public relations and event planning capabilities while providing Evans Communications’ clients with ON’s full spectrum of advertising, creative, digital, social media and marketing services. Evans Communications’ clients include some of the Valley’s most prominent organizations, including Plaza Companies, Valley of the Sun United Way, SkySong, The ASU Scottsdale Innovation Center, The Phoenix Symphony and many more.
Article | April 6, 2020
Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Facebook for the day, that’s $20. On Instagram is $20. If you want to be on YouTube, that’s another $20. And so you can quickly get to where your budget is roughly anywhere from $60 to $100 a day, whether you’re on anywhere three to five different channels. I definitely recommend multi-channel, that’s going to build trust. Because if somebody sees you in all these different places, every time they see you, it’s just another element of trust (which would avoid questions like: “Is dropshipping legal?” or “Is dropshipping dead?”). You’re covering all areas. Digital billboards on the highway are extremely powerful because it makes you instantly think, like this business is on a little bit higher level than the other businesses.
Article | April 7, 2020
It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.
Article | August 10, 2021
In the last year, streaming adoption has grown throughout the UK. We spent more time at home, and many of us turned to new, digital forms of entertainment. But even now with the UK open, many consumers continue to appreciate some of the habits they adopted over the last 16 months, including streaming.
Through a recent Kantar study, we learned that 84% of Amazon customers surveyed in the UK are either cord-stackers (viewers who watch both streaming and broadcast or satellite content), or cord-cutters (viewers who only stream content). This sends a clear message. It’s not just early adopters streaming content. It’s the majority.
Furthermore, video gaming and e-sports are also on the rise—consumers in 600,000 households started playing console games on their TV in 2020 in the UK, France, Germany, Italy, and Spain, according to Kantar’s Worldpanel ComTech data. In the UK, e-sports is increasingly popular with nearly 1 in 4 TV viewers streaming e-sports. And where are many gamers watching other gamers? On Twitch. There are now 30 million average daily users on Twitch from 230 countries. Consumers in the UK are also streaming more podcasts, music, and other audio content, year over year.