Viewability: Look How Far We’ve Come

| February 8, 2017

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his is the first in a series of blog posts that will provide guidance and insight into viewability, an emerging standard within the digital advertising industry.

By Kristin Stannard, Product Marketing Manager

Viewability has become a topic of heated debate over the past year, and with good reason. It’s hard to argue with the logic behind the shift from delivered impressions to viewable impressions. Just as Albert Einstein once said (maybe not?), “A meteor must crash in order to make an impact,” an ad needs to be seen in order for a person to be influenced by it.

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OTHER ARTICLES

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Spotlight

Scorpion

Are you looking for more with your business? No matter whether that means more exposure, more brand awareness, more leads, or more clients, we can help you get it at Scorpion.As an industry leader in Internet marketing, we are proven experts who can handle all aspects of your online image. From your actual website to your social media, we can help you get more. At Scorpion, we are proud to extend our marketing services to businesses in a wide range of industries. If you are looking for someone to take you to the next level, you have come to the right place.

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