Viewability: Look How Far We’ve Come

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his is the first in a series of blog posts that will provide guidance and insight into viewability, an emerging standard within the digital advertising industry.

By Kristin Stannard, Product Marketing Manager

Viewability has become a topic of heated debate over the past year, and with good reason. It’s hard to argue with the logic behind the shift from delivered impressions to viewable impressions. Just as Albert Einstein once said (maybe not?), “A meteor must crash in order to make an impact,” an ad needs to be seen in order for a person to be influenced by it.

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Article | March 5, 2020

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Only B2B

We are a B2B demand generation powerhouse headquartered in San Francisco with operating centers in India. We help companies who are in constant search for business leads to make their marketing campaign a success. With us, you will experience a great blend of creativity and professionalism along with passion for what we do.

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