What Amazon Advertising’s big 2018 advancements will mean for 2019

December 28, 2018 | 89 views

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of product changes and developments we saw this year. Amazon still categorizes its ad business under an “other” line item in its earnings reports, but that segment topped $2 billion for the first time in Q1 and continued to see triple-digit growth year over year in the following quarters, reaching $2.945 billion in Q3. From our own Amazon Advertising Forecast 2019, based on a survey of more than 600 marketers, what stood out is the amount of runway ahead for Amazon advertising in terms of growing advertiser adoption, investment, and development.

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Admedia

We are a national media owner which provides exciting advertising solutions for clients and brands looking to attract and engage target consumers in leisure and travel destinations all over the UK. We offer advertising at every UK Motorway Service Area, in the UK's most popular Bars, Pubs & Clubs and throughout the busiest Shopping Malls and within Network Rail Stations - all key social areas that see millions of consumers visiting them every day. Our proven media means we can help any advertiser, small or large, get their message right in front of their target audience on a local, national or regional scale.

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SOCIAL MEDIA ADVERTISING

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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SOCIAL MEDIA ADVERTISING

Which Online Advertising Strategy Is Right For Your Business?

Article | July 14, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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DISPLAY ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 8, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

Admedia

We are a national media owner which provides exciting advertising solutions for clients and brands looking to attract and engage target consumers in leisure and travel destinations all over the UK. We offer advertising at every UK Motorway Service Area, in the UK's most popular Bars, Pubs & Clubs and throughout the busiest Shopping Malls and within Network Rail Stations - all key social areas that see millions of consumers visiting them every day. Our proven media means we can help any advertiser, small or large, get their message right in front of their target audience on a local, national or regional scale.

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BRAND MARKETING

Augeo Acquires Brand Networks for Engagement Solutions

Augeo | February 20, 2023

Augeo, an enterprise engagement platform technology, has recently acquired Brand Networks, a social media marketing pioneer, for increasing engagement over social media platforms. In addition, its data collection and engagement solution, Valor Siren Ventures, participated with Augeo in this transaction. Brand Networks offers AI-powered tools to enhance advertising investments, media buying, and authentic employee advocacy through software solutions and clean room collaboration technology to turn audiences and first-party data over social media platforms into monetization. These services will help marketers, advertising companies like Augeo and creator communities with the creation, publication, and measurement of organic content in real-time on behalf of the organization. It leverages AI and machine learning algorithms for building brand relationships with customers through social media platforms like Pinterest, Snapchat, TikTok, Twitter, LinkedIn, and Meta. Garros Group, an investment bank in the advertising sector, served as a financial and strategic advisor for Brand Networks. Founder and CEO of Augeo, David Kristal, said, "We are eager to cultivate Brand Network's innovative paid social solutions that optimize cross-platform advertising budgets with data-driven strategies. Moreover, there is not a more authentic and inspired strategy to advance brand experiences than through the passion and advocacy of that brand's employees, customers, and partners. We recognize the power of synthesizing brand advocates across social media to deepen the connection to stakeholders and local communities." He added, "Augeo's acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy—creating a unique and inevitable intersection of marketing and HR. Every day, thousands of employees are activated on behalf of major brands through Brand Networks, and we are excited to scale their efforts and accelerate the power of their solutions for our respective clients." (Source – Cision PR Newswire) About Augeo Headquartered in Saint Paul, Minnesota, Augeo, an advertising solutions provider, has been offering services for enterprise-level loyalty and engagement platforms and experience design since 1999. In addition, it serves solutions for loyalty programs, channel loyalty, employee recognition, sales incentives, web3 experiences, strategic gifting, event production, customer loyalty, experiential marketing, workplace engagement, digital agency services, employee engagement, card-linking experiences, B2B loyalty, membership benefits, employee recognition and rewards, insurance and voluntary benefits, custom solutions, and affinity partner networks.

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AD NETWORKS

Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta | December 06, 2022

Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of marketers, advertising agencies, publishers, technology providers, and analytics service providers. The initiative helps enterprises deliver personalized experiences to consumers, optimize performance and cost, and innovate on audience segmentation and attribution, while also simplifying the process to select the right tools and partners to help accelerate their growth. Zeta understands that today’s macro-economic environment paired with an always-changing digital landscape is challenging marketers to acquire new customers, maintain loyalty, and grow purchase size and frequency in order to deliver higher return on investment. Additionally, marketers must meet the needs of consumers who continue to demand highly personalized and relevant experiences. The Zeta Marketing Platform, which is available in AWS Marketplace, is built for marketers’ needs in the evolving industry by making real growth easier by unifying identity, intelligence, and activation to deliver better experiences for consumers and better results for brands. “We support AWS as they continue to help innovate marketing technology services and solutions purpose-built to meet the needs of our customers, which include Fortune 500 and middle market marketers, publishers, and solution providers,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We support AWS as they continue to help innovate marketing technology services and solutions purpose-built to meet the needs of our customers, which include Fortune 500 and middle market marketers, publishers, and solution providers,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We expect that this initiative will help Zeta make advancements that support today’s CMO in delivering individualized experiences for consumers and accelerating real growth opportunities for their businesses.” AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners, such as Zeta Global, in each sector. Zeta is a member of the AWS Partner Network (APN) and participates in the AWS Independent Software Vendor (ISV) Accelerate Program, a co-sell program that provides software solutions that run on or integrate with AWS. Zeta Marketing Platform is available in AWS Marketplace here. About Zeta Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

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AD NETWORKS

Audiencerate and Equativ partner to deliver market-leading addressable advertising

Audiencerate, Equativ | December 02, 2022

Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital ad curation platform, advertisers will be able to layer audience segments across premium publisher inventory. This allows them to utilise additional campaign targeting and optimisation capabilities, to maximise media investment and campaign performance, by reaching tailored audiences with more relevant ads, based on user behaviour, at scale. In addition, data owners with access to the Audiencerate data onboarding platform can leverage the integration to seamlessly onboard, market and monetise their data via the Equativ curation platform, among a variety of other demand-side platforms (DSPs) and supply-side platforms (SSPs). The integration between Audiencerate and Equativ establishes a direct data bridge between the two platforms to ensure fast and simple data onboarding, driving efficient programmatic campaign activation. Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers." Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers. The platform provides transparency for advertisers and helps maximise media investment which perfectly align with our goals as a business. It’s a true meeting of our technology, people and values.” Sara Weber, Director, Platform Partnerships, Equativ: “The creation of valuable private marketplaces is not just a trend – Equativ’s alliance with Audiencerate’s robust user data is a consolidation of what this key offering represents to buyers and publishers: addressability, reliability and scalability, all while benefiting industry professionals and respecting consumer privacy. We are excited to work with the Audiencerate team and are looking forward to expanding the scope of our partnership to benefit marketers, media owners, and data providers across the market.” Privacy compliance is core to the Audiencerate platform which adheres to all local data protection and privacy regulations, including GDPR, CCPA & TCF 2.0. Data is encrypted across all stages of the journey.

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BRAND MARKETING

Augeo Acquires Brand Networks for Engagement Solutions

Augeo | February 20, 2023

Augeo, an enterprise engagement platform technology, has recently acquired Brand Networks, a social media marketing pioneer, for increasing engagement over social media platforms. In addition, its data collection and engagement solution, Valor Siren Ventures, participated with Augeo in this transaction. Brand Networks offers AI-powered tools to enhance advertising investments, media buying, and authentic employee advocacy through software solutions and clean room collaboration technology to turn audiences and first-party data over social media platforms into monetization. These services will help marketers, advertising companies like Augeo and creator communities with the creation, publication, and measurement of organic content in real-time on behalf of the organization. It leverages AI and machine learning algorithms for building brand relationships with customers through social media platforms like Pinterest, Snapchat, TikTok, Twitter, LinkedIn, and Meta. Garros Group, an investment bank in the advertising sector, served as a financial and strategic advisor for Brand Networks. Founder and CEO of Augeo, David Kristal, said, "We are eager to cultivate Brand Network's innovative paid social solutions that optimize cross-platform advertising budgets with data-driven strategies. Moreover, there is not a more authentic and inspired strategy to advance brand experiences than through the passion and advocacy of that brand's employees, customers, and partners. We recognize the power of synthesizing brand advocates across social media to deepen the connection to stakeholders and local communities." He added, "Augeo's acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy—creating a unique and inevitable intersection of marketing and HR. Every day, thousands of employees are activated on behalf of major brands through Brand Networks, and we are excited to scale their efforts and accelerate the power of their solutions for our respective clients." (Source – Cision PR Newswire) About Augeo Headquartered in Saint Paul, Minnesota, Augeo, an advertising solutions provider, has been offering services for enterprise-level loyalty and engagement platforms and experience design since 1999. In addition, it serves solutions for loyalty programs, channel loyalty, employee recognition, sales incentives, web3 experiences, strategic gifting, event production, customer loyalty, experiential marketing, workplace engagement, digital agency services, employee engagement, card-linking experiences, B2B loyalty, membership benefits, employee recognition and rewards, insurance and voluntary benefits, custom solutions, and affinity partner networks.

Read More

AD NETWORKS

Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta | December 06, 2022

Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of marketers, advertising agencies, publishers, technology providers, and analytics service providers. The initiative helps enterprises deliver personalized experiences to consumers, optimize performance and cost, and innovate on audience segmentation and attribution, while also simplifying the process to select the right tools and partners to help accelerate their growth. Zeta understands that today’s macro-economic environment paired with an always-changing digital landscape is challenging marketers to acquire new customers, maintain loyalty, and grow purchase size and frequency in order to deliver higher return on investment. Additionally, marketers must meet the needs of consumers who continue to demand highly personalized and relevant experiences. The Zeta Marketing Platform, which is available in AWS Marketplace, is built for marketers’ needs in the evolving industry by making real growth easier by unifying identity, intelligence, and activation to deliver better experiences for consumers and better results for brands. “We support AWS as they continue to help innovate marketing technology services and solutions purpose-built to meet the needs of our customers, which include Fortune 500 and middle market marketers, publishers, and solution providers,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We support AWS as they continue to help innovate marketing technology services and solutions purpose-built to meet the needs of our customers, which include Fortune 500 and middle market marketers, publishers, and solution providers,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “We expect that this initiative will help Zeta make advancements that support today’s CMO in delivering individualized experiences for consumers and accelerating real growth opportunities for their businesses.” AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners, such as Zeta Global, in each sector. Zeta is a member of the AWS Partner Network (APN) and participates in the AWS Independent Software Vendor (ISV) Accelerate Program, a co-sell program that provides software solutions that run on or integrate with AWS. Zeta Marketing Platform is available in AWS Marketplace here. About Zeta Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company’s Zeta Marketing Platform (the “ZMP”) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to www.zetaglobal.com.

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AD NETWORKS

Audiencerate and Equativ partner to deliver market-leading addressable advertising

Audiencerate, Equativ | December 02, 2022

Audiencerate, the identity hub enabling data-driven advertising, today announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory to deliver tailored addressable advertising. By activating Audiencerate’s proprietary data via Equativ’s Buyer Connect digital ad curation platform, advertisers will be able to layer audience segments across premium publisher inventory. This allows them to utilise additional campaign targeting and optimisation capabilities, to maximise media investment and campaign performance, by reaching tailored audiences with more relevant ads, based on user behaviour, at scale. In addition, data owners with access to the Audiencerate data onboarding platform can leverage the integration to seamlessly onboard, market and monetise their data via the Equativ curation platform, among a variety of other demand-side platforms (DSPs) and supply-side platforms (SSPs). The integration between Audiencerate and Equativ establishes a direct data bridge between the two platforms to ensure fast and simple data onboarding, driving efficient programmatic campaign activation. Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers." Alvaro Megias, Head of Operations & Marketing, Audiencerate: “This exciting new partnership opens our proprietary audiences, and those from other data owners, to the Equativ curation platform, an environment that is becoming increasingly popular to advertisers. The platform provides transparency for advertisers and helps maximise media investment which perfectly align with our goals as a business. It’s a true meeting of our technology, people and values.” Sara Weber, Director, Platform Partnerships, Equativ: “The creation of valuable private marketplaces is not just a trend – Equativ’s alliance with Audiencerate’s robust user data is a consolidation of what this key offering represents to buyers and publishers: addressability, reliability and scalability, all while benefiting industry professionals and respecting consumer privacy. We are excited to work with the Audiencerate team and are looking forward to expanding the scope of our partnership to benefit marketers, media owners, and data providers across the market.” Privacy compliance is core to the Audiencerate platform which adheres to all local data protection and privacy regulations, including GDPR, CCPA & TCF 2.0. Data is encrypted across all stages of the journey.

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