What Amazon Advertising’s big 2018 advancements will mean for 2019

December 28, 2018 | 57 views

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advertiser investment are the kinds of product changes and developments we saw this year. Amazon still categorizes its ad business under an “other” line item in its earnings reports, but that segment topped $2 billion for the first time in Q1 and continued to see triple-digit growth year over year in the following quarters, reaching $2.945 billion in Q3. From our own Amazon Advertising Forecast 2019, based on a survey of more than 600 marketers, what stood out is the amount of runway ahead for Amazon advertising in terms of growing advertiser adoption, investment, and development.

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OOH Vs. Digital Advertising: A Quick Comparison

Article | July 20, 2022

Effective marketing is the lifeblood of every company. From the 1800s, when billboards influenced audiences to buy a certain soda, to today when an ad on social media can make people spend thousands of dollars, marketing has come a long way. The success of the internet has opened new doors for advertisers and marketers. Companies cannot afford to ignore the lucrative online audience that is always available. Despite this digital advertising boom, out-of-home advertising (OOH) remains a popular and effective medium to influence customers. Figuratively, OOH and digital advertising are at war to claim supremacy. B2B marketers need to determine which is the better choice for their businesses. Let us look at what OOH and digital advertising entail. Out of Home Advertising: Promising Impact Any advertising material promoting a business and displayed outdoors counts as OOH advertising. Billboards, vehicles, walls and benches are the common tools that advertisers use to promote products and services across cities. More recently, tactics like flash mobs and digital dashboards have added frillsto OOH advertising. Companies are swiftly transitioning from traditional advertising to digital advertising. However, OOH advertising brings in a huge audience. For example, if you book a bus bench in Los Angeles to advertise your product, over 35000-50000 people might look at your ad. Netflix ran an interesting OOH campaign in France. It placed a digital screen on the outdoor boards that displayed GIFs of their original shows. These GIFs were reactions to events happening in France. When France was kicked out of the World Cup, the GIFs garnered attention and helped viewers remember Netflix. Digital Advertising: Broader Demographic Digital advertising is the way of the future. While it does not eliminate the power of OOH advertising, it does bring in a broad demographic online for most of the day. In addition, digital advertising is efficient when it comes to driving sales and revenue because digital ads go beyond advertising through personal engagement. According to Upward Labs, a highly recommended share can increase a product's value by an average of 8.8%. Internet tools and social sharing get the audience involved in conversations and influence their buying decisions. As a result, it is easier to target the right audience when running a digital ad campaign. According to a study by Marketing Land, digital advertising is five times more effective than direct mail in terms of cost-per-conversion. Digital advertising hits a few snags, like ad clutter, ad fraud, ad blockers, and bot farms, but advertisers cannot deny how broad a demographic it reaches. Moreover, its influence is easy to track. Parting Words Though your digital ads may reach a broader demographic, they may lose impact over time. OOH advertising may be a more natural course to take. However, the demand for “360” marketers is taking the market by storm, so striking a balance between your digital and OOH ad campaigns and, at times, fusing the two can be the right way to go to.

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ADVERTISER CAMPAIGN MANAGEMENT

What is Retargeting and How to Use it to Drive Your Growth

Article | July 19, 2022

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement. But then their phone rings. Or they have to take a quick meeting. Their child calls their name. They look up at the TV and forget to return. Or one of a million other potential distractions in our fast-paced world get in the way. They could be lost forever. Or — you could use retargeting to get them back to your site. That’s what we’ll cover in the sections that follow. You’ll learn what retargeting entails, why your business should be using it, which platforms to do it on, and best practices to maximize ROI. Let’s get started. Quick Takeaways Only 2% of web users convert on their first visit to a website. Retargeted web visitors convert at a 70% higher rate. Google, Facebook, LinkedIn and other social platforms are effective places to use retargeting. Retargeting ads are most effective when they incentivize, are personalized, and/or leverage high-value content. What is retargeting? So what exactly is retargeting? In short, it’s the process of monitoring the behavior of your web visitors so you can drive them back to your site later. It’s done by adding code to your website that tracks user actions by placing cookies in their browsers. You can then use that information to show them targeted ads when they’re elsewhere on the internet. Those requests you get to “accept all cookies” when you visit a new website? It’s retargeting in action. Brands are asking your permission to track what you’re doing so they can show you ads that are relevant to you. Today 87% of marketers use site retargeting to attract potential customers back to their website. Given that only 2% (!) of web visitors convert on their first visit to any site, it’s a smart strategy for brands to capture low-hanging fruit in their web traffic and avoid losing prospects who will likely convert with a little bit of encouragement. Let’s look at 3 reasons why retargeting should be part of your digital marketing strategy and the benefits your brand will experience from doing it. Why Retargeting Needs to Be Part of Your Strategy Consumers actually like retargeted ads The consensus view of retargeted ads has always been tainted with a little bit of uncertainty about their use of individual consumer data. And there’s no doubt about it — consumers do worry about their online privacy. At the same time, however, they are also more aware than ever that brands are using their information to advertise to them and target their buying preferences. And they still browse and buy online at a rapidly increasing rate. Here’s what it comes down to: retargeting doesn’t turn consumers off as long as it’s done ethically (AKA you’re only retargeting people when it actually makes sense and they’ve agreed to your privacy policy). In fact, recent research has found that 25% of consumers say they actually enjoy seeing retargeted ads. And while a quarter of consumers may not seem encouraging, actual consumer behavior suggests that number is quite a bit higher. Here’s what the numbers tell us: Retargeted ads earn a click-through rate 10x higher than regular display ads Retargeted website visitors are 70% more likely to convert 3 out of 4 consumers notice retargeted ads when they see them It’s helpful to think about this in the context of your own life, too. We all see ads for products and brands we’ve briefly visited without buying from. But rather than get annoyed, our interest is usually sparked again. We may click on the ad to look at it again and rethink whatever reasoning we had before for not buying. We may follow the brand on social media for updates. Retargeting is a massive opportunity for brands to cut down on lost sales by reminding consumers why they were interested in the first place and incentivizing them to come back and make a purchase. Where to Retarget Google and YouTube Google and YouTube are the two most visited websites in the world, with a casual combined 85 billion monthly views (nbd). You can target ads on these massive platforms with Google Ads on the Google Display Network. Most consumers are doing their brand and product research using Google search. What better place, then, to have your ads displayed to convince users to choose you? Facebook and Instagram Ads on the two platforms are both run under Facebook Ads Manager. You add the Facebook Pixel to your website’s code. When users take an action on your site (for example, adding to cart or making a purchase) the pixel is triggered and they’ll see retargeted ads on both Facebook and Instagram. Learn more about the Facebook Pixel here. TikTok TikTok has exploded onto the scene over the past two years. It’s easy to assume this platform might be best for targeting younger audiences, but the truth is there are tons of audiences on TikTok that encompass a range of ages and interest areas. For example #MomTok — moms sharing tips, stories, and advice — is one of the most active corners of the app. #BusinessTok, #FitnessTok, and #BookTok are some of the other most popular hashtag-driven interest groups on the app. These are only a few examples. In other words: retargeting on TikTok is for every type of audience. You can get started at TikTok for Business. LinkedIn For B2B companies or brands targeting a more corporate or professional audience, LinkedIn could be an ideal platform for your retargeting efforts. You can add the LinkedIn Insight Tag to your website to begin tracking your visitors and serving them ads on the LinkedIn platform. 3 Retargeting Best Practices Incentivize The thing about web visitors you retarget is that they have shown interest in your brand already, but for some reason they weren’t motivated to make a purchase (or maybe they did but haven’t been back to make another one). The way to convince them? Offering incentives. Consider this: you see a pair of shoes you love. You almost buy them but you think “Well, they’re just a little too pricey. I’m going to pass.” A few days later you see those shoes you love, except they’re being offered at a discount. Your main argument for not buying the shoes is gone. You’re much more likely to go back and make the purchase. Incentivizing your retargeting audiences is worthwhile because you eliminate one of the biggest roadblocks to purchase: concerns about price. Personalize Like all other kinds of online experiences, consumers want their retargeted ads to be personalized to their preferences. Nearly 80% of consumers say personally relevant ad content from brands increases their purchase intent. Adding simple phrases that are unique to a person’s experience with your brand (i.e. “You left this item in your cart!” or “Based on your previous purchase, we think you’d love this!”) can be what makes your ad stand out to your audience. Leverage Content Content drives more organic traffic than any other method of digital marketing. That said, targeted ads are the highest-converting of all methods. Why not combine the two for maximum ROI? Consider the types of content your web visitors interact with and/or what content created by your brand would be most relevant to them. Promote it through your ads, emphasizing how it can help users solve problems, learn something new, or accomplish an important goal. Content that can be effectively marketed through retargeting ads include: Blog articles How-to guides Checklists Webinars and video demos Ebooks and whitepapers

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Combat Video Ad Fatigue with Audio Advertising

Article | August 2, 2022

As a marketer, your goal is to create ads that stick in the minds of your audience. You devote extra time and resources to creating memorable graphics, engaging CTAs, and interesting copy that works. You also buy just the right ad spots. But, what happens when your potential customer scrolls right past your ad? Your costly video ad never creates a difference and your campaign fails. Combat this video ad fatigue with audio advertising to effectively influence your target demographic. After the audio content boom driven by podcasts, audio advertising is rising and becoming marketers’ new favorite. Nielsen Catalina Solutions’ 12-month-long study of audio ads on Spotify versus video and display ads found that audio ads were up to 25% more effective than other ad formats. Mostly, audio ads are delivered through podcasts. We’ll dive into this shortly. First let’s look at how audio advertising can influence the buying decisions of your target audience: Audio Advertising: Superpowers Explained Audio advertising uses a broad content category such as background scores, jingles, and branded content apart from audio ads. By fusing audio ads into audio experiences such as ad-supported music streaming or podcasts, marketers can position relevant products and services in front of customers. Here are more of its advantages: Audio Ads Offer Immersive Experience A study done by Lightwave and iHeartMedia showed that one of the biggest benefits of audio advertising was its ability to connect with the audience on a deeper level. Remembering catchy jingles is also a part of this connection. Audio ads communicate emotions, capture the attention of the listeners within seconds and engage them enough to paint a picture in their minds. They achieve this without a big budget or production crew. A strong script and an audio booth are all you need to create an immersive audio ad. They Have a Greater Reach Primarily, audio ads are delivered through podcasts because they can be easily categorized and are widely consumed. According to Statista, almost 60% of all U.S. consumers older than 12 listen to podcasts. Interestingly, 70% podcast listeners do not multi-task while listening to a podcast, so you are catering to alert listeners who might end up retaining your ad (Edison Research). Apart from podcasts, audio ads are also run in locations such as radio, music, and news streams. They Are Insightful and Creative Marketers can use 3D and 8D audio to create soundscapes that offer an immersive experience. Additionally, audio ads create a 1-to-1 relationship. With the help of programmatic advertising, they also collect many layers of data that provide buying insights. Integrating audio ads with voice assistants is a creative approach to entice customers while being interactive. Nars Cosmetics UK used Spotify to offer its customers voice commerce. Upon hearing the ad on Spotify, they could order samples and set up delivery using their smart speakers. Smart Speakers Are Changing the Game Smart speakers are contributing to screen-less moments in American homes. This means your video ad campaigns won’t get the kind of response you expect, but your audio ads just might. The Edison Infinite Dial report found that there is an average of 2.3 smart speakers in each home in the U.S. This number shows that a wide range of people use voice search and will listen to audio ads as a result. Summing It Up Audio advertising drives engagement and conversion through immersive storytelling, catchy jingles, and longer ad retention. It can be a great addition to your digital marketing strategy and refine the way you influence your audience’s buying decisions.

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Power up Your Mobile Ad Campaigns with These Four Tricks

Article | May 20, 2022

Did you know that there are over three billion smartphone users globally? While browsing through varied content, they see ads relevant to things they explore in their downloaded apps and games. In addition, they receive offers through SMS and see banner ads on websites they visit. These ads are a part of mobile ad campaigns specifically targeting a certain demographic. Some examples of mobile ads include carousel ads, image and text ads on Facebook, Snapchat filters and ads, video ads on YouTube, notifications from downloaded apps, ads that play between videos or games, and Instagram Story ads. Why are advertisers so keen on utilizing mobile ad campaigns? Mobile Ad Campaigns Speak the Revenue Language Marketers understand the power and impact of mobile phones on users’ lives. As a result, U.S. marketers spent a record 120 billion U.S. dollars on mobile promotion in 2020. (Statista). Mobile ad campaigns can achieve tremendous results and bring in revenue for you by creating a connection with the user through personalization and by catering to all kinds of online audience on-the-go. “The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!” - Nihal Mehta, Founding General Partner at Eniac Ventures Mobile Advertising Covers All the Bases Companies engage in mobile advertising for objectives like lead generation, customer retention through new offers, brand engagement activities like contests, and creating awareness about a product or a service. Mobile ads are the preferred channel for advertising because: They are cost-effective Allow geo-targeting Get a quick response Can be easily tracked Let us look at all the tricks that can help you optimize your mobile ad campaigns. Grab the Users’ Attention Imagine mobile users aggressively scrolling on their phones. Your ad should make them stop and grab their attention enough to make them read it. The goals of your ad campaigns should be clear. If you are looking to redirect the user to your website or want them to click on the ad, your campaign execution should align with these goals. Adding Value Through Your Messaging Pushing your message effectively to the user can ensure the success of your campaign. Your text should be crisp and sharp, interesting yet simple to comprehend. Use popular phrases or buzz words to create a connection with the users. Don’t Underestimate Visual Appeal Visual appeal plays a vital role in the way users react to ads. The image size of your ad, the moving flow, and the options for interacting with the ads can impact your ad’s performance. Ensure that you never interrupt your user’s reading flow when they are browsing and that the visuals of your ad are pleasant and appealing to the eye. Remember, Brevity is the Soul of Wit The content of your ad should be impressive enough to make the users engage with it. Users will respond to clear copy, visuals and your message’s simplicity. Furthermore, make sure that your landing pages are bug-free, load quickly and relate to your display ad so that the users can form a tangible connection between them. Wrapping It Up Mobile advertising helps brands remain connected to their customers around the clock while on the move. It is a personalized and flexible type of advertising that can help advertisers understand the lifestyle of targeted customers to offer them just what they need.

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Big Fuel is a full-service digital marketing agency with social media expertise at its core. We believe social media is the single greatest opportunity a brand can leverage. It is the closest you will ever get to your consumer, provides a competitive advantage, shapes your marketing efforts and grows your brand.

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Bombora Named a Finalist in Adweek Readers' Choice: Best of Tech Awards

Bombora | August 19, 2022

Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ Choice: Best of Tech Awards in the “Best Data Supplier” category. This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by Adweek’s editorial team. This is the first time Bombora has been named a finalist. "The increased relevance and improved outcomes we deliver benefit both buyers and sellers.”- Bombora CEO and Cofounder Erik Matlick “We’ve built our data solutions to help B2B sales, advertising and marketing departments connect with buyer’s needs,” said Erik Matlick, CEO and co-founder of Bombora. “The increased relevance and improved outcomes we deliver benefit both buyers and sellers. To be among these five finalists for this Adweek Readers’ Choice award is not only a recognition of Bombora, but also of our cooperative, agency and platform partners.” Readers are encouraged to vote for their favorites on Adweek’s website. The first round of reader voting ends August 29th, with top finalists unveiled on September 12th. Adweek’s audience will have until October 10th to cast their final votes. The winners will be officially announced in Adweek’s November 21st print issue and on Adweek.com. Bombora’s Company Surge® data tells marketing and sales leaders which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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Moloco Ranks #95 on the 2022 Inc. 5000 Annual List

Moloco, Inc. 5000 Methodology | August 17, 2022

Today, Inc. revealed that Moloco placed 95th on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Moloco joins the ranks of the world’s most growth-minded companies, including Facebook, Dave, Credit Karma, Scopely, and Skillz, who have been listed on the Inc. 5000 in previous years. In addition to its overall Inc. 5000 listing, Moloco ranked 9th among all advertising and marketing companies, 15th among all California companies, and 5th among all San Francisco metro companies. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. Our solutions unlock the power of every advertiser’s own, unique first-party data, creating a more equitable and profitable digital economy for all.” As the world has moved toward mobile, advertisers now require their campaigns to be not only programmatic, but also truly performant. Moloco’s rapid growth can be attributed to its advanced machine learning engine, powered by deep neural networks previously unavailable beyond the walled gardens. With Moloco Cloud DSP, performance marketing teams achieve faster return on ad spend, driven by machine-scale automation built to protect advertisers against privacy and regulatory risk and quickly adapt to data availability changes. The company recently expanded its executive team, with key hires from Disney, Google, Momentive, and RBC Capital Markets. Moloco also expanded its machine learning platform to new product categories, including Moloco Retail Media Platform for e-commerce marketplaces. The company also raised $150 million in Series C funding in 2021 at a $1.5 billion valuation by demonstrating not only the exceptional 4,455 percent three-year growth recognized by the Inc. 5000, but also 9 consecutive quarters of profitability, an achievement with few precedents among technology businesses. The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23, 2022. “The accomplishment of building one of the fastest-growing companies in the US, in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” About Moloco Moloco’s goal is to make the digital economy more transparent, equitable, and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com. Inc. 5000 Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be US-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.

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Industry Vet Launches Bilingual, Woman-Owned Marketing & Advertising Agency Offering Flexible, Results-Driven Approach

Integral Marketing & Advertising | August 04, 2022

Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations. For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As a follow up to her agency experience, Centeio ventured brand-side as a marketing director for well-known direct-to-consumer and fashion industry startups and brands like City Pier Seafood and J.Jill. The launch of Integral Marketing & Advertising marks the pinnacle of Centeio’s career as she embarks on this new chapter of inclusivity and growth within the industry. Integral Marketing & Advertising prioritizes client and staff flexibility & growth Marketing and advertising has evolved; Centeio founded an agency to evolve with it. Integral empowers client flexibility by allowing work to commence without a formal pitch process or Agency of Record contract. “Brand-side experience showed me that growth increasingly depends on client flexibility. Our model offers experience and expertise at a time when long-term contracts or building an in-house marketing team may not be in our clients’ best interests,” said Centeio. Integral also meets the needs of today’s creative talent by granting workplace and workweek flexibility. “Integral won’t dictate where and when people work, so long as the work gets done. Creative expression doesn’t always happen between 9 a.m and 5 p.m, Monday through Friday, and personal and family time is always a priority,” said Centeio. “We value a healthy work-life balance that puts our team and clients in the best position to succeed.” Woman-founded, woman-owned, bilingual, and inclusive, Integral solves marketing & advertising puzzles with the right puzzle pieces The Integral name was chosen not only for its equivalent English and Spanish meaning, but because the agency’s subject matter experts are vital to client success. On the agency’s new website, Integral’s developers, designers, copywriters, content creators, and certified diversity, equity & inclusion public relations managers are portrayed as characters solving marketing and advertising “jigsaw puzzles.” The homepage headline announces, “Puzzles Solved. All your needs or just one piece.”

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Bombora Named a Finalist in Adweek Readers' Choice: Best of Tech Awards

Bombora | August 19, 2022

Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ Choice: Best of Tech Awards in the “Best Data Supplier” category. This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by Adweek’s editorial team. This is the first time Bombora has been named a finalist. "The increased relevance and improved outcomes we deliver benefit both buyers and sellers.”- Bombora CEO and Cofounder Erik Matlick “We’ve built our data solutions to help B2B sales, advertising and marketing departments connect with buyer’s needs,” said Erik Matlick, CEO and co-founder of Bombora. “The increased relevance and improved outcomes we deliver benefit both buyers and sellers. To be among these five finalists for this Adweek Readers’ Choice award is not only a recognition of Bombora, but also of our cooperative, agency and platform partners.” Readers are encouraged to vote for their favorites on Adweek’s website. The first round of reader voting ends August 29th, with top finalists unveiled on September 12th. Adweek’s audience will have until October 10th to cast their final votes. The winners will be officially announced in Adweek’s November 21st print issue and on Adweek.com. Bombora’s Company Surge® data tells marketing and sales leaders which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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Moloco Ranks #95 on the 2022 Inc. 5000 Annual List

Moloco, Inc. 5000 Methodology | August 17, 2022

Today, Inc. revealed that Moloco placed 95th on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Moloco joins the ranks of the world’s most growth-minded companies, including Facebook, Dave, Credit Karma, Scopely, and Skillz, who have been listed on the Inc. 5000 in previous years. In addition to its overall Inc. 5000 listing, Moloco ranked 9th among all advertising and marketing companies, 15th among all California companies, and 5th among all San Francisco metro companies. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. Our solutions unlock the power of every advertiser’s own, unique first-party data, creating a more equitable and profitable digital economy for all.” As the world has moved toward mobile, advertisers now require their campaigns to be not only programmatic, but also truly performant. Moloco’s rapid growth can be attributed to its advanced machine learning engine, powered by deep neural networks previously unavailable beyond the walled gardens. With Moloco Cloud DSP, performance marketing teams achieve faster return on ad spend, driven by machine-scale automation built to protect advertisers against privacy and regulatory risk and quickly adapt to data availability changes. The company recently expanded its executive team, with key hires from Disney, Google, Momentive, and RBC Capital Markets. Moloco also expanded its machine learning platform to new product categories, including Moloco Retail Media Platform for e-commerce marketplaces. The company also raised $150 million in Series C funding in 2021 at a $1.5 billion valuation by demonstrating not only the exceptional 4,455 percent three-year growth recognized by the Inc. 5000, but also 9 consecutive quarters of profitability, an achievement with few precedents among technology businesses. The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23, 2022. “The accomplishment of building one of the fastest-growing companies in the US, in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” About Moloco Moloco’s goal is to make the digital economy more transparent, equitable, and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com. Inc. 5000 Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be US-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.

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Industry Vet Launches Bilingual, Woman-Owned Marketing & Advertising Agency Offering Flexible, Results-Driven Approach

Integral Marketing & Advertising | August 04, 2022

Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations. For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As a follow up to her agency experience, Centeio ventured brand-side as a marketing director for well-known direct-to-consumer and fashion industry startups and brands like City Pier Seafood and J.Jill. The launch of Integral Marketing & Advertising marks the pinnacle of Centeio’s career as she embarks on this new chapter of inclusivity and growth within the industry. Integral Marketing & Advertising prioritizes client and staff flexibility & growth Marketing and advertising has evolved; Centeio founded an agency to evolve with it. Integral empowers client flexibility by allowing work to commence without a formal pitch process or Agency of Record contract. “Brand-side experience showed me that growth increasingly depends on client flexibility. Our model offers experience and expertise at a time when long-term contracts or building an in-house marketing team may not be in our clients’ best interests,” said Centeio. Integral also meets the needs of today’s creative talent by granting workplace and workweek flexibility. “Integral won’t dictate where and when people work, so long as the work gets done. Creative expression doesn’t always happen between 9 a.m and 5 p.m, Monday through Friday, and personal and family time is always a priority,” said Centeio. “We value a healthy work-life balance that puts our team and clients in the best position to succeed.” Woman-founded, woman-owned, bilingual, and inclusive, Integral solves marketing & advertising puzzles with the right puzzle pieces The Integral name was chosen not only for its equivalent English and Spanish meaning, but because the agency’s subject matter experts are vital to client success. On the agency’s new website, Integral’s developers, designers, copywriters, content creators, and certified diversity, equity & inclusion public relations managers are portrayed as characters solving marketing and advertising “jigsaw puzzles.” The homepage headline announces, “Puzzles Solved. All your needs or just one piece.”

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