AD TECH AND MARTECH
Bombora | August 19, 2022
Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ Choice: Best of Tech Awards in the “Best Data Supplier” category.
This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by Adweek’s editorial team. This is the first time Bombora has been named a finalist.
"The increased relevance and improved outcomes we deliver benefit both buyers and sellers.”- Bombora CEO and Cofounder Erik Matlick
“We’ve built our data solutions to help B2B sales, advertising and marketing departments connect with buyer’s needs,” said Erik Matlick, CEO and co-founder of Bombora. “The increased relevance and improved outcomes we deliver benefit both buyers and sellers. To be among these five finalists for this Adweek Readers’ Choice award is not only a recognition of Bombora, but also of our cooperative, agency and platform partners.”
Readers are encouraged to vote for their favorites on Adweek’s website. The first round of reader voting ends August 29th, with top finalists unveiled on September 12th. Adweek’s audience will have until October 10th to cast their final votes. The winners will be officially announced in Adweek’s November 21st print issue and on Adweek.com.
Bombora’s Company Surge® data tells marketing and sales leaders which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities.
Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.
Moloco, Inc. 5000 Methodology | August 17, 2022
Today, Inc. revealed that Moloco placed 95th on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Moloco joins the ranks of the world’s most growth-minded companies, including Facebook, Dave, Credit Karma, Scopely, and Skillz, who have been listed on the Inc. 5000 in previous years. In addition to its overall Inc. 5000 listing, Moloco ranked 9th among all advertising and marketing companies, 15th among all California companies, and 5th among all San Francisco metro companies.
“Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco.
“Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. Our solutions unlock the power of every advertiser’s own, unique first-party data, creating a more equitable and profitable digital economy for all.”
As the world has moved toward mobile, advertisers now require their campaigns to be not only programmatic, but also truly performant. Moloco’s rapid growth can be attributed to its advanced machine learning engine, powered by deep neural networks previously unavailable beyond the walled gardens. With Moloco Cloud DSP, performance marketing teams achieve faster return on ad spend, driven by machine-scale automation built to protect advertisers against privacy and regulatory risk and quickly adapt to data availability changes.
The company recently expanded its executive team, with key hires from Disney, Google, Momentive, and RBC Capital Markets. Moloco also expanded its machine learning platform to new product categories, including Moloco Retail Media Platform for e-commerce marketplaces. The company also raised $150 million in Series C funding in 2021 at a $1.5 billion valuation by demonstrating not only the exceptional 4,455 percent three-year growth recognized by the Inc. 5000, but also 9 consecutive quarters of profitability, an achievement with few precedents among technology businesses.
The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent.
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23, 2022.
“The accomplishment of building one of the fastest-growing companies in the US, in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.”
Moloco’s goal is to make the digital economy more transparent, equitable, and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.
Inc. 5000 Methodology
Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be US-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.
Integral Marketing & Advertising | August 04, 2022
Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations.
For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As a follow up to her agency experience, Centeio ventured brand-side as a marketing director for well-known direct-to-consumer and fashion industry startups and brands like City Pier Seafood and J.Jill. The launch of Integral Marketing & Advertising marks the pinnacle of Centeio’s career as she embarks on this new chapter of inclusivity and growth within the industry.
Integral Marketing & Advertising prioritizes client and staff flexibility & growth
Marketing and advertising has evolved; Centeio founded an agency to evolve with it. Integral empowers client flexibility by allowing work to commence without a formal pitch process or Agency of Record contract.
“Brand-side experience showed me that growth increasingly depends on client flexibility. Our model offers experience and expertise at a time when long-term contracts or building an in-house marketing team may not be in our clients’ best interests,” said Centeio.
Integral also meets the needs of today’s creative talent by granting workplace and workweek flexibility.
“Integral won’t dictate where and when people work, so long as the work gets done. Creative expression doesn’t always happen between 9 a.m and 5 p.m, Monday through Friday, and personal and family time is always a priority,” said Centeio. “We value a healthy work-life balance that puts our team and clients in the best position to succeed.”
Woman-founded, woman-owned, bilingual, and inclusive, Integral solves marketing & advertising puzzles with the right puzzle pieces
The Integral name was chosen not only for its equivalent English and Spanish meaning, but because the agency’s subject matter experts are vital to client success.
On the agency’s new website, Integral’s developers, designers, copywriters, content creators, and certified diversity, equity & inclusion public relations managers are portrayed as characters solving marketing and advertising “jigsaw puzzles.”
The homepage headline announces, “Puzzles Solved. All your needs or just one piece.”