What Are Google AdWords And Bing Ads Negative Keywords?

| April 5, 2017

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Making the most of your Adwords or Bing budget is essential for running a profitable ad campaign. One of the easiest ways of improving your Adwords or Bing account is by using negative keywords. Here you can find out exactly what negative keywords are and how you can use them in your campaign.Negative keywords are used to exclude specific search terms from your advertising campaigns. When you add a negative keyword your ads will no longer be presented to Google or Bing users who have performed a search using these terms.

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fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for

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Digital Advertising Rates Are Down by 30%, IAC Says

Article | April 7, 2020

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.

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Discover the Top Perks of LED Advertising

Article | February 27, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

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How brands can leverage in-person networking as a strategic advantage

Article | March 1, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Because technologies such as Artificial intelligence (AI), robotics, and automation continue to take over boring, repetitive tasks. For enterprises to survive and excel in such a rapidly-evolving business ecosystem, they need skilled professionals. In the business context, ‘skills’ are not limited to technical acumen alone. As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Due to the nature of these skills, let’s call them “Human Skills”.

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How to Use Innovative Technology in Advertising and Marketing

Article | February 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimum. But it’s a much harder undertaking to captivate an audience with a creative ad. So, how do you accomplish this? If you want to stand out from the crowd, follow this guide for using the latest technology to propel your ad campaigns. Before diving into our guide, we want to cover what it means to stand out. Breaking away from the mold means everything from finding new ways to share marketing in VisualLed display screens to expanding payment options with wireless card payments. Technology in advertising means finding creative ways to get your message to customers in a digestible format. You can accomplish this with these tips:

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Spotlight

fishbat

fishbat is a full-service digital marketing firm that takes a whole business approach to our clients’ digital marketing programs. We understand the importance of business principles just as well as the nuances of the latest digital technologies. Our kick-off meetings are full of questions about the five-year vision, seasonality, understanding your most profitable business lines, and operational challenges. We then take that knowledge and translate it into a custom digital marketing program tailored made for your business. Our consistent status calls integrate us into your business and offer you an on-going and transparent look at to how your digital marketing program is contributing to your business. As a full-service digital marketing agency, we offer every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for

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