What Can You Do To Enhance Your YouTube Advertising?

Osama sheikh | April 9, 2019

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If you own a business and are currently not a YouTube user, then this is where your marketing efforts should begin. According to the research, more than eighty percent of the consumers are motivated to buying a product or service after viewing a brand’s video. Video marketing has never faced downfall and is the best way to deliver information about the service or product to the people.

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M/H VCCP

MUH-TAY-ZIK | HOF-FER is now M/H VCCP. We are creatively driven, strategically inspired, and full-service. Firmly believing that creativity is still any brand’s greatest multiplier, we tell our people and our clients the same thing; get chased. In this hyper-competitive world, we have to out-think, out-craft, out-pace, and out-perform in order to change the game in our clients’ favor. We are based in San Francisco, with offices in NYC and Seattle. As part of London-based top-5 agency VCCP, we are a formidable combination with 1000 employees in 8 offices, offering a global full-service alternative to both small independent agencies and holding companies.

OTHER ARTICLES

How to Use Forced Bold Text in Google Search Ads

Article | March 18, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty simple to enable, but what can it accomplish? I delivered a statistically significant amount of ads in direct A/B tests to determine this. In these tests, I ran identical copy, and landing pages against each other with bold text in one version, and not the other variation. I set ad rotation to distribute evenly and used manual CPC bidding without enabling Enhanced CPC bidding. This delivered an 11.3% overall increase in click-through rate and no measurable impact on conversion rate.

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Google to allow some coronavirus ads after broad ban

Article | April 2, 2020

Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploit people during events such as natural disasters, public health emergencies or tragedies by advertising fake or hoarded products. Axios first reported that Google's head of industry, Mark Beatty, sent a memo to clients that it will start to run some coronavirus ads. Advertisements to run this week will include public service announcements from "government entities, hospitals, medical providers, and NGOs who want to get relevant information out to the public," according to the memo.

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Pain device maker NeuroMetrix settles FTC false advertising case

Article | March 5, 2020

Pain treatment device manufacturer NeuroMetrix and its founder will pay $4 million and turn over money earned through a collaboration with GlaxoSmithKline to resolve allegations it made false claims about its flagship product. The settlement with the U.S. Federal Trade Commission was disclosed in a filing on Tuesday in Boston federal court and resolves claims against NeuroMetrix and Shai Gozani, its chief executive, related to its Quell wearable pain treatment device.

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Why Brand Counts

Article | March 31, 2020

While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business. Recent years have seen a number of different studies attempt to quantify brand’s financial contribution to a business while continuing to support qualitative judgments on the positive impact of brand.

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Spotlight

M/H VCCP

MUH-TAY-ZIK | HOF-FER is now M/H VCCP. We are creatively driven, strategically inspired, and full-service. Firmly believing that creativity is still any brand’s greatest multiplier, we tell our people and our clients the same thing; get chased. In this hyper-competitive world, we have to out-think, out-craft, out-pace, and out-perform in order to change the game in our clients’ favor. We are based in San Francisco, with offices in NYC and Seattle. As part of London-based top-5 agency VCCP, we are a formidable combination with 1000 employees in 8 offices, offering a global full-service alternative to both small independent agencies and holding companies.

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