What If Ads Are Seen, But Consumers Can't Buy The Products?

WAYNE FRIEDMAN | July 15, 2019

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Speaking on CNBC recently, the chairman/senior executive of IAC, and former longtime TV and movie studio executive, said: "All of broadcasting is endangered because of what’s happening with streaming and other services. The only people who are watching commercials are people who can’t afford to buy the products being sold. That’s an existential, long-term issue." Commercials getting tons of awareness for consumers, alongside a growing inability to buy those products? Maybe there is some truth there. While lower-income TV households continue to subscribe to traditional pay TV providers   or their discounted services, digital or otherwise  not every home includes DVR time-shifting and fast-forwarding capabilities.

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