DoubleVerify | February 07, 2023
DoubleVerify (DV), one of the prominent software platforms for digital media solutions, has recently detected a large-scale ad impression fraud scheme targeted to audio traffic inventory called "BeatSting". After DV’s Fraud Lab recognized the fraud family in 2019, it has stolen about 20 million dollars from advertisers, and the BeatSting platform has about one million dollars per month share in it.
BeatString has been a part of server-side ad insertion (SSAI) fraud schemes, targeting connected TV (CTV) inventory since 2019. The fraudsters first spoof residential IP addresses and audio applications and set up a fake SSAI server, making false audio ad requests to attract advertisers. Then, if an advertiser from the legitimate audio channels bids on this accretive inventory and makes a profit, the money goes to them instead of the audio tracks.
Although the DV Fraud Lab had already reported fraudulent attacks in 2021, the activity continued into the following year, generating fake audio traffic on audio platforms on a much larger scale. With dedicated data scientists, analysts, and mathematicians, DV's Fraud Lab detects and analyses digital ad frauds and their latest fraud schemes. It isolates the fraud applications, websites, and devices and secures DV clients in real time through continuous analysis, research, and scenario management.
Chief Executive Officer at DoubleVerify, Mark Zagorski, said, "Fraud always follows the money, and increasingly, that money is flowing to digital audio, a rapidly emerging channel where digital advertising standards are still evolving." He added, "CTV continues to experience this phenomenon, and, increasingly, audio is quietly becoming a new channel of interest and attack."
(Source – Business Wire)
DoubleVerify (DV), an advertising service, provides digital media analytics and measurement solutions to make digital advertising systems, brands and agencies, marketplaces, and publishers more secure and preserve fair value exchange between digital media sellers and buyers. Many Fortune 500 advertisers rely on DV for unbiased data analysis, high-quality campaigns, and global advertising return on investment (ROI). It specializes in ad prominence, viewability, impression quality solutions for brand marketers, impression delivery, brand safety and fraud protection, and accountability and transparency for digital media.
Broadsign, StackAdapt | January 31, 2023
As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options.
The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP).
The combination of Broadsign's worldwide SSP with StackAdapt's multi-channel digital advertising platform allows media buyers to effortlessly include global digital out-of-home (DOOH) advertisements across roadside, retail, transport, and beyond into programmatic multi-channel campaigns. The merger of two industry-leading ad tech platforms makes it simpler for media buyers to broaden their audience reach and boost engagement across additional digital channels. It also provides StackAdapt users with opportunities to increase brand exposure and interact more effectively with global audiences.
Senior Director of Inventory, StackAdapt, Lina Wangfang, said, “Demand for out-of-home advertising has risen sharply in recent years and continues to grow as more marketers double down on brand-building investments amidst the current economic climate.” She added, “Our collaboration with Broadsign significantly expands the available programmatic out-of-home inventory on our multi-channel platform for agencies who may not have previously considered the medium. Out-of-home plays well with mobile, social, and CTV, and we expect this integration will help drive new growth here at StackAdapt, and fuel the continued evolution of multi-channel.”
(Source – ExchangeWire)
VP of global media sales at Broadsign, John Dolan, said, “Programmatic is the future of out-of-home, and our latest integration with StackAdapt will drive new attention to the medium to help spur the growth of out-of-home and multi-channel.” He explained, “We’re thrilled to team with StackAdapt to bring more media buyers, including midsize agencies, access to a medium that’s proven to boost brand awareness and online activation. We look forward to building on our partnership with StackAdapt.”
(Source – ExchangeWire)
Broadsign enables publishers, agencies, and brands to interact with global audiences through the power of out-of-home advertising. Itpowers over 425,000 signs on motorways, airports, retail malls, health clinics, and transport systems and is at the center of people's lives. The Broadsign platform assists publishers in managing their business operations more effectively while also facilitating the booking of OOH campaigns by brands and agencies. In addition, the platform offers capabilities for content delivery, playback and proof of performance, availability of sales inventory and proposal development, automated programmatic DOOH transactions, and OOH business operations.
DISPLAY ADVERTISING, RETARGETING
PureCars | January 30, 2023
PureCars, the leading supplier of digital marketing technology and services for automobile dealers, announced the official introduction of streaming audio advertising services through Spotify. As a result of this strategic partnership, Spotify advertising is now part of PureCars' product portfolio, making it easier for its North American customers to access Spotify's engaged, young audience.
CEO at PureCars, Stephane Ferri, said, "Our collaboration with Spotify adds premier streaming audio advertising to our product suite." He added, "Based on the success of our pilot program, we're thrilled to expand the offering so dealers can leverage this highly effective channel in their advertising strategy. With 2023 set to bring a radical market shift versus the previous few years, we want to give dealers every advantage available in the market."
(Source – PR Newswire)
Streaming audio platforms such as Spotify have become an increasingly attractive advertising medium due to their vast reach. For example, Spotify has over 456 million users in more than 180 global markets. This amount of exposure and participation is a crucial reason why dealers should explore digital audio advertisements. In addition, a recent Sonic Science study from Spotify concluded that Spotify and digital audio are more engaging and immersive than digital video, social media, television, and radio due to digital audio's inherent personalization and interactivity. This is beneficial for listeners, marketers, designers, and publishers.
Streaming audio advertising with Spotify provides a compelling new approach to reaching prospective automobile purchasers, including those in the deliberation stage. Those who hear auto commercials on Spotify are 52% more likely to buy the advertised vehicle.
PureCars is a premier automotive software and managed services company serving dealerships, OEMs, and advertising associations across the retail automotive market in North America. Its unique mix of customer data management, innovative advertising solutions, digital merchandising, and market analytics offers dealers and partners best-in-class efficiency- and profitability-enhancing solutions. The company is a registered digital supplier for 16 U.S. original equipment manufacturers and one in Canada, which is compatible with over 40 brands and serves 65 of the top 100 dealer groups in North America