Business Wire | April 21, 2023
As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.
Compared to conventional technology used to deliver programmatic creative, SeenThis is fueled by adaptive streaming, which instantly delivers the highest quality creative possible and with less data waste. These ads stream in bite-sized pieces when in-view, ensuring that data is transferred only when actively consumed by users and is otherwise paused. For MiQ and its clients, this reduces data waste by an average of 25%, as well as associated carbon emissions all related to excessive buffering and offscreen loading. It also eliminates reliance on publisher bandwidth to download files and improves the overall user experience for static images, video, and other display formats. This includes:
No creative limits: Creative delivery modernized by streaming tech
Effective delivery of greener campaigns: Wasted impressions are minimized by pausing advertisements when out-of-view
High attention formats: Clients can extend video reach into display formats with over 80% viewability
Paired with MiQ’s agnostic, multi-DSP optimization tactics and advanced programmatic activation strategies, MiQ and SeenThis have already achieved greener and more performant results for over 100 campaigns to date, including for major fashion houses, tourism brands and next-gen gaming companies. Through faster load times and better viewability, click-through rates have performed 2x better than standard display, resulting in nearly 85K KG of CO2e savings for clients to date, which is equivalent to the pollution from over 3 million plastic bags or driving from New York to L.A. 160+ times.
Against this impressive backdrop, MiQ is using SeenThis technology to develop new streamed formats and expand its streamed offering into other channels beyond display, which will be unveiled in the coming months.
“In 2022, we made great strides with Scope3 and MiQ’s Green Score to measure, reduce, and benchmark carbon emissions across the supply chain,” says Chris Lehman, Global Head of Creative at MiQ. “Our team is fully dedicated to identifying and actioning new ways to address the sustainability needs of the industry. Optimizing and future-proofing the creative that clients use seemed like a natural next step in this continued progression. SeenThis is the perfect partner to aid us in that journey and we look forward to further innovations which enable a greener ad ecosystem.”
Thomas Houge, CCO at SeenThis adds: “The combination of our innovative creative technology with MiQ’s robust sustainability offering creates something completely new in the market. We’re already seeing the huge benefits that this provides to companies we’re working with together. We’re eager and ready to facilitate this success for others across the globe and excited to collaborate with MiQ on additional advances this year and beyond.”
Since 2017, Swedish tech company SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1,000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.
Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally including for Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Programmatic Power Players list, and AdExchanger's Programmatic Power Players list in 2022, 2021, and 2020.
PR Newswire | June 01, 2023
Vpon Big Data Group (Vpon), a leading big data company in Asia, has announced a strategic partnership with VIOOH, the world's foremost high-quality digital out-of-home advertising supply-side platform. This collaboration leverages Vpon's diverse and extensive mobile data and AI creative technology, "InVnity", along with VIOOH's global digital outdoor advertising programmatic inventories. The partnership enables advertisers to display their content on a specific day or time period through programmatic buying, with advertising visuals created by "InVnity" artificial intelligence for varying target audience.
As a multinational big data expert, Vpon reaches over 900 million mobile devices every month, holds a vast amount of mobile device data, and possesses high-quality media resources in the Asia-Pacific region. Recently, Vpon has successfully developed the AI visual creative generator "InVnity". The AI system is able to generate unique advertising content automatically based on user device tags including age, location, and preferences. Each advertising copy and image is created specifically for different audiences, delivering the advertiser's message to each potential customer in a more personalized and targeted manner. With an extensive data collection system, Vpon is enriching and will continue to enrich "InVnity" and its machine learning with big data.
VIOOH is the world's leading premium digital out-of-home advertising supplier platform, currently covering 19 markets worldwide. Steered by a team of experts in digital out-of-home advertising and programmatic technology, VIOOH is transforming the out-of-home (OOH) industry through programmatic functions and data support.
"We are very pleased to announce that VIOOH and Vpon Big Data Group has established a strategic partnership." Said Calvin Chan, CEO of VIOOH China. "Through the partnership with VIOOH, Vpon's clients can now purchase VIOOH's quality global DOOH inventory through Vpon's DSP. This allows more media planners and advertisers to obtain programmatic digital Out-Of-Home advertising in omni-channel sales activities (Omni-Channel), which is one of the key areas of interest for the market now."
"95% of brand advertisers believe that more and more resources will be placed on the programmatic advertising trading platform in the upcoming future." Said Arthur Chan, Chief Operating Officer of Vpon Big Data Group, expressed his honor to be a strategic partner with VIOOH. He emphasized the complementary nature of big data and AI, and how Vpon's partnership with VIOOH allows them to deliver tailor-made advertisements that instantly reach the most relevant audience group. Arthur believes that this partnership will transform the Out-OfHome industry, meeting the increasing global demand for programmatic advertising trading platforms.
Arthur is excited about the grow and glow of the industry-leading AI advertising creative system "InVnity", ""InVnity" is currently learning and improving with Vpon's own mobile data, while the AI system can also test the effectiveness of Vpon's advertisements with countless creatives, amplifying new efficiencies that are beyond human capacities."
About Vpon Big Data Group
Vpon Big Data Group, a leading big data company focused on data analytics built with cutting-edge technologies to provide clients with the broadest set of mobile data across Asia in delivering effective mobile data-driven marketing solutions. Supported by the accumulation of massive data from 900 million mobile devices and strategic partnership with premium media resources across APAC, Vpon provides clients with customized data-centric marketing solutions, including data analytics services, brand awareness, performance-driven and cross border marketing solutions.
VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.
Business Wire | June 02, 2023
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year.
System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board.
“Our deeply collaborative partnership with Microsoft allows us to adapt to new trends in the search space, and it has been critical to our success at System1. I’m excited for what the future will bring for our partnership,” said System1 CEO, Michael Blend.
“Microsoft has been an amazing partner of System1’s for many years. This recognition validates the collaboration and hard work between both the System1 and Microsoft teams, and it is a great honor and a testament to the strength of our partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Advertising is honored to present System1 with the Global Supply Partner of the Year award. We were thrilled by the quality of nominations from partners; inspiring us with their commitment to partnership, dedication to their clients and are proud to celebrate our global winners for their extraordinary work,” said Katherine Eills, Global Partner Marketing Director and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit www.system1.com.