What is Retargeting?

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When someone visits your website, your retargeting provider will place an anonymous browser cookie. The cookie will store the site visit and when that visitor leaves, that cookie lets your retargeting provider know when that bounced visitor appears on another site.

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MediaVillage

MEDIAVILLAGE IS THE INDUSTRY LEADER IN B2B MARKET INTELLIGENCE, EFFECTIVE CONTENT MARKETING, TALENT DEVELOPMENT AND EDUCATION. As business models evolve, so do the opportunities to advance growth through a Collective Impact Model focused on activating and amplifying marketing, talent development, education and business solutions. Our Collective Impact Model enables MediaVillage members to generate 25%-35% cost efficiencies from B2B marketing budgets. We enable and empower collaborative teams to generate measurable success and growth in a highly competitive market. We focus on breaking down the bureaucratic inertia and resistance to change that prevent growth and competitive differentiation.

OTHER ARTICLES

Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

Article | March 8, 2020

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as the Smart Shopping campaigns require conversion tracking with transaction-specific values. The import of Google Analytics transactions is probably the easiest way to comply with this requirement if there is no Google Ads conversion value tracking in place.

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YouTube, auditor spar over transparency of ads

Article | March 8, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

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Our Promise: Content to Count on During Uncertain Times

Article | March 8, 2020

There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

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4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020

Article | March 8, 2020

Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of Facebook Ads and you’re going to want to jump on this train before it leaves the station with your target market on it. You may be rolling your eyes, thinking about the trouble or lack of success that you’ve had with Facebook Advertising in the past. Don’t worry. We’re here to show you the ropes and help you put forth the absolute best Facebook Ads that will bring you tons of traffic and increase your conversions

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Spotlight

MediaVillage

MEDIAVILLAGE IS THE INDUSTRY LEADER IN B2B MARKET INTELLIGENCE, EFFECTIVE CONTENT MARKETING, TALENT DEVELOPMENT AND EDUCATION. As business models evolve, so do the opportunities to advance growth through a Collective Impact Model focused on activating and amplifying marketing, talent development, education and business solutions. Our Collective Impact Model enables MediaVillage members to generate 25%-35% cost efficiencies from B2B marketing budgets. We enable and empower collaborative teams to generate measurable success and growth in a highly competitive market. We focus on breaking down the bureaucratic inertia and resistance to change that prevent growth and competitive differentiation.

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