Team One is Publicis Groupe's fully integrated premium and luxury brand agency. Our purpose is to elevate brands to an aspirational status in consumer’s lives, and justify their premium pricing. We achieve this through launching remarkable ideas that generate exponential influence and make media dollars work harder.Team One has unique knowledge of affluent consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent Tribe study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future.