What the hell is GDPR? What advertisers need to know

August 30, 2018 | 71 views

If you don’t have a plan for General Data Protection Regulation (GDPR) then hurry up – the clock is ticking. And if you have no clue as to what I’m talking about either then read on, quickly! It’s probably the biggest change to personal data regulation for a generation in Europe. When GDPR comes into effect not only will it affect online advertisers but all organisations who use and store data.

Spotlight

The Richards Group

The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn’t a form of branding at which The Richards Group doesn’t excel. Clients include Dr Pepper Snapple Group, Fiat USA, The Home Depot, Motel 6, Orkin, RAM Trucks, and The Salvation Army.

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SOCIAL MEDIA ADVERTISING

Google’s and Facebook’s Grip on Digital Advertising Markets

Article | July 14, 2022

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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ADVERTISER CAMPAIGN MANAGEMENT

Which Online Advertising Strategy Is Right For Your Business?

Article | August 12, 2022

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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DISPLAY ADVERTISING

Alex Webb: More kids with smartphones spells advertising bonanza

Article | July 8, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

The Richards Group

The Richards Group is the largest independent branding agency in the nation, with a staff of over 700 and annual billings above $1 billion. Creative is our passion, but we do have another love – independence. With zero absentee owners or outside investors, we’re free to focus solely on our work. Which is good, because there’s a lot of work to focus on: advertising, digital, relationship marketing, retail, brand, business-to-business, Hispanic marketing, sports marketing…there isn’t a form of branding at which The Richards Group doesn’t excel. Clients include Dr Pepper Snapple Group, Fiat USA, The Home Depot, Motel 6, Orkin, RAM Trucks, and The Salvation Army.

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Twitter Updates Privacy Policies That Will Go Into Effect at the Same Time as GDPR

Twitter | April 25, 2018

Twitter has started to notify users about plans to update its Terms and Privacy Policy, which will go into effect next month on May 25—the same day as the European Union enacts its new privacy regulations. As of today, when users open the app, a new window displays requesting acceptance of the new terms taking effect at the same time as the EU’s General Data Protection Regulations (GDPR), which will change how companies collect, use and share personal data. In a blog post announcing the changes, data protection officer Damien Kieran said the changes are intended to clarify technical and legalistic language, helping users understand what kind of information is collected, as well as what the company means by terms like “location data” or “advertising partner data.” Next month, Twitter will begin showing users “a simple chart that categorizes the legal basis for the personal data we process,” along with a personalized “Settings and Privacy Section” that will help users review, change and approve the types of data they share, according to the post.

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Twitter Updates Privacy Policies That Will Go Into Effect at the Same Time as GDPR

Twitter | April 25, 2018

Twitter has started to notify users about plans to update its Terms and Privacy Policy, which will go into effect next month on May 25—the same day as the European Union enacts its new privacy regulations. As of today, when users open the app, a new window displays requesting acceptance of the new terms taking effect at the same time as the EU’s General Data Protection Regulations (GDPR), which will change how companies collect, use and share personal data. In a blog post announcing the changes, data protection officer Damien Kieran said the changes are intended to clarify technical and legalistic language, helping users understand what kind of information is collected, as well as what the company means by terms like “location data” or “advertising partner data.” Next month, Twitter will begin showing users “a simple chart that categorizes the legal basis for the personal data we process,” along with a personalized “Settings and Privacy Section” that will help users review, change and approve the types of data they share, according to the post.

Read More

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