WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN

| July 23, 2017

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Even as the digital display advertising industry grows, if you are a brand marketer, advertiser or publisher of digital display advertising then you are likely plagued with engagement rates lower than they’ve ever been. All evidence points to “Banner Blindness,” consumers’ learned behavior to ignore advertising content online, as the culprit. Infolinks conducted a study on Banner Blindness earlier this year that illustrated the gravity of this industry-wide epidemic – the majority, 86 percent, of consumers have trained themselves to visually “tune out” advertising content. Infolinks recently conducted another study in partnership with market research company EyeTrackShop to explore possible solutions. Infolinks presented standard display ads alongside its own advertising units running on content from four publishers: ChaCha.com, Scribd.com, BabyMed.com and Starspin.com, and utilized eye tracking technology to measure and compare engagement indicators.

Spotlight

Sizmek

Sizmek is the Open Ad Management company that brings freedom of choice and contextual relevance to omnichannel digital advertising. As the largest independent ad server, more than 42,000 next generation advertisers, agencies, publishers and trading desks rely on Sizmek’s offerings and flexible third-party platform integrations to provide the industry’s most customizable, best-in-class approach to creating seamless workflow across a wide variety of partners in the digital advertising ecosystem. With a single point of access to the best technology, data, and strategic guidance, Sizmek builds flexible solutions for marketers and publishers that combine programmatic efficiency with creative. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.

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Spotlight

Sizmek

Sizmek is the Open Ad Management company that brings freedom of choice and contextual relevance to omnichannel digital advertising. As the largest independent ad server, more than 42,000 next generation advertisers, agencies, publishers and trading desks rely on Sizmek’s offerings and flexible third-party platform integrations to provide the industry’s most customizable, best-in-class approach to creating seamless workflow across a wide variety of partners in the digital advertising ecosystem. With a single point of access to the best technology, data, and strategic guidance, Sizmek builds flexible solutions for marketers and publishers that combine programmatic efficiency with creative. Sizmek operates in more than 70 countries, with local offices providing award-winning service throughout North America, EMEA, LATAM, and APAC.

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