What to Do When Someone is Bidding on Your Brand

ADEN ANDRUS | February 27, 2019

article image
Creating a strong brand takes time. Unfortunately, when it comes to paid search advertising, using another business’s good name to steal their customers takes almost no time at all. It’s frustrating and difficult, but it’s ultimately part of the game we all play. If you do a good job of marketing your business, people will inevitably start targeting your branded keywords.

Spotlight

Digitally Inspired Media Pvt. Ltd.

We at Digitally Inspired Media believe that Brands don't just happen, they are carefully created. We believe that every trivial detail: Be it the write up for a poster, The texture of the logo or even the Cover Pic on your social platform projects the core essence of your Brand! And that is precisely where we come in. Our Crew works tirelessly to make sure that your Brand stands out and integrates seamlessly into the customer psyche so that they commit their loyalty to your product or service, giving you the first-mover advantage in the rapidly changing digital landscape which rewards innovation, creativity and flexibility.

OTHER ARTICLES

Is customer experience enhanced by branding e-commerce shipping boxes?

Article | February 21, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

Read More

How brands can leverage in-person networking as a strategic advantage

Article | March 1, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Because technologies such as Artificial intelligence (AI), robotics, and automation continue to take over boring, repetitive tasks. For enterprises to survive and excel in such a rapidly-evolving business ecosystem, they need skilled professionals. In the business context, ‘skills’ are not limited to technical acumen alone. As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Due to the nature of these skills, let’s call them “Human Skills”.

Read More

Google Launches Over $800M Plan to Respond to Covid-19 Crisis

Article | March 29, 2020

According to a post by Sundar Pichai, CEO, Google is announcing a new over $800m plan to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. $250m in ad grants to help the World Health Organization (WHO) and more than 100 government agencies globally provide critical information on how to prevent the spread of COVID-19 and other measures to help local communities. This is an increase from the initial $25m announced last month. In addition, the company is providing $20m in ad grants to community financial institutions and NGOs specifically to run public service announcements on relief funds and other resources for SMBs.

Read More

Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

Read More

Spotlight

Digitally Inspired Media Pvt. Ltd.

We at Digitally Inspired Media believe that Brands don't just happen, they are carefully created. We believe that every trivial detail: Be it the write up for a poster, The texture of the logo or even the Cover Pic on your social platform projects the core essence of your Brand! And that is precisely where we come in. Our Crew works tirelessly to make sure that your Brand stands out and integrates seamlessly into the customer psyche so that they commit their loyalty to your product or service, giving you the first-mover advantage in the rapidly changing digital landscape which rewards innovation, creativity and flexibility.

Events