What you need to know about online marketing

| February 17, 2016

article image
Google AdWords is now Google Ads. Click here to learn more about our new advertising brand: blog.google/technology/ads/new-advertising-brands/ Before you take advantage of all that online marketing can do for your business, make sure you know the basics.

Spotlight

Mediareach Advertising

Mediareach is a unique Marketing and Advertising agency. We have a blend of exceptional talent with clear-headed business tactics. We feel it’s essential for the success of any business to understand the UK’s changing demographics and include all hard to reach audiences. Whether you embrace legacy or embrace change we can help you achieve results and develops a strong bridge between you and you customers wherever they are. We strive to incorporate this in our work and with more than 27 years experience under our belt, developing award winning and results driven campaigns.

OTHER ARTICLES

After spending more than $76 million on advertising, bernie sanders ends his white house bid

Article | April 8, 2020

Vermont’s senior U.S. Senator Bernie Sanders today ended his campaign for the presidency, leaving former Vice President Joe Biden as the presumptive Democratic Party nominee set to take on President Trump. Biden swept Florida, Illinois and Arizona in Tuesday's primary voting. According to the latest Ad Age Campaign Ad Scorecard analysis, led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG, Sanders spent just over $76 million on advertising in pursuit of the presidency from the start of his campaign through April 7, including advance spending—although Sanders and Biden had both drastically curtailed ad spending in recent weeks as the coronavirus pandemic escalated. Sanders’ spending, as tracked by Ad Age Datacenter, includes TV, radio, cable and digital across Facebook and Google properties. Unlike the other major Democratic presidential candidates, Sanders received no funding from political action committees.

Read More

Do you make these digital advertising mistakes?

Article | March 23, 2020

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the years for a helpful guide to your next campaign. The powerful part of digital advertising is being able to target an audience. And when you advertise on Inman, you know exactly who you will reach: the top agents and brokers that invest in their business by reading the news and stories on Inman. Here’s what that community looks like: As with any campaign, the ads should speak directly to your audience. Tap into their pain points. And make it very obvious who your product or service is meant for and what problem you solve.

Read More

How to Reinvent Digital Advertising After the Death of the Cookie

Article | February 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

Read More

We use a data-driven blend of media, experience and content to drive performance

Article | November 10, 2020

eCommerce requires a balance of media, branding, supply chain, and retail excellence. Reprise has a specialist unit, Reprise Commerce, that delivers all of these to grow sales online and offline. Reprise Commerce is built and led by Amazon alumni and organized around Reprise’s proprietary process for accelerating your Customer Flow. Our team of 250 eCommerce specialists globally drives revenue by building brand experiences and operations.

Read More

Spotlight

Mediareach Advertising

Mediareach is a unique Marketing and Advertising agency. We have a blend of exceptional talent with clear-headed business tactics. We feel it’s essential for the success of any business to understand the UK’s changing demographics and include all hard to reach audiences. Whether you embrace legacy or embrace change we can help you achieve results and develops a strong bridge between you and you customers wherever they are. We strive to incorporate this in our work and with more than 27 years experience under our belt, developing award winning and results driven campaigns.

Events