Advertiser Platforms
Article | March 4, 2024
Explore the expanding digital marketplace and how it's opening new opportunities for modern sales strategies. Find out how digital tools are fostering collaboration between sales and marketing.
Contents
1. Embracing Modern Sales Practices in Current Market
1.1 The Case for Modernizing Sales Approaches
2. Conceptual Framework of Digital Intelligence in Saless
2.1. Reinventing Sales Approaches in Omnichannel Methods
2.2. Implementing Data Analytics into Sales for Boosted ROI
3. How Digital Transformation Elevates Business Sales
4. Top 10 Innovators in Driving Sales through Digital Intelligence
4.1. Salesken
4.2. BoostUp
4.3. Revenue Grid
4.4. Aviso AI
4.5. Scratchpad
4.6. Seamless.AI
4.7. Lusha
4.8. Spotler UK
4.9. Pipeliner CRM
4.10. Dealfront
5. Wrap-up
1. Embracing Modern Sales Practices in Current Market
The business landscape is constantly evolving. Sales teams must embrace modern practices and strategies to stay competitive and drive revenue in this market. However, shifting long-standing sales processes can be daunting for any organization.
Studies show organizations that have adopted modern sales strategies and techniques experience increased win rates, shorter sales cycles, and expanded deal sizes. However, simply adopting new technology is not enough. Sales leaders must focus on aligning people, processes, and platforms to drive success.
The Case for Modernizing Sales Approaches
Buyer behavior has changed:
- The rise of digital sales intelligence has dramatically shifted purchase preferences.
- Sales reps can no longer be the sole source of information.
The emergence of new technologies:
- AI, predictive analytics, and sales engagement platforms open up more efficient workflows.
- Tech-forward teams see major lifts in productivity.
Increased competition:
- With globalization and more competition, sales cycles have lengthened.
- To win deals, sales teams need an edge with modern tools.
More data availability:
- Advanced analytics provide unprecedented insights into customers and every stage of the sales process.
- Data is the key to optimization.
The remote workforce:
- Location is no longer a limitation.
- Distributed teams are now the norm.
- Sales leaders must enable collaboration through digital channels.
These factors make modernization non-negotiable.
According to Gartner, 75% of B2B sales organizations will add artificial intelligence-guided selling solutions to their traditional sales playbooks by 2025. Thus, leadership must take action to embrace change.
2. Conceptual Framework of Digital Intelligence in Sales
2.1. Reinventing Sales Approaches in Omnichannel Methods
Against traditional methods, customers now engage across digital sales intelligence through countless channels, from social media to mobile apps. Omnichannel and modern sales strategies integrate these experiences into a seamless brand journey.
For instance, a customer can:
- Research products on a brand's website
- Chat with an online rep
- Complete the purchase on a mobile app
Companies with extremely strong omnichannel customer engagement retain, on average, 89% of their customers, compared to 33% for companies with weak omnichannel customer engagement.
Artificial intelligence allows brands to take omnichannel personalization to new heights. With mountains of customer data, AI systems can deliver hyper-relevant recommendations, predictive lead scoring, and tailored content. AI tools analyze customer conversations across channels to gauge sentiment. This reveals pain points, trends, and opportunities. AI can grade leads based on their potential purchase intent by analyzing a wide range of signals (demographics, behaviors, and so on). AI systems can also use client preferences and purchase histories to provide personalized product recommendations. This type of tailored content keeps customers engaged.
For example, Amazon uses AI to generate 35% of its revenue through recommended purchases.
2.2. Implementing Data Analytics into Sales for Boosted ROI
Data analytics has become an invaluable tool for sales teams seeking to boost their ROI. Implementing data analytics for sales growth can help identify the most promising leads. Salespeople can qualify and prioritize leads by analyzing lead attributes such as industry, company size, job title, and engagement metrics.
By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven.
Enhancement in current sales techniques like sales forecasting is possible due to data-driven sales providing visibility into future revenue streams. Analyzing historical performance, pipeline trends, and customer behaviors helps create accurate forecasts. Data analytics enhances businesses using predictive sales analytics capabilities for more precise forecasting.
Designing territories is a strategic exercise that determines how accounts get distributed across the sales team. By leveraging account, opportunity, and sales rep performance data, organizations can map out territories to balance workload and growth potential.
Around 70%-80% of decision-makers prefer remote human interactions or self-digital service instead of in-person interactions, citing safety, ease of scheduling, and a faster buying experience as their top three reasons.
Data assists in identifying problems such as extended sales cycles and indicates where the procedure fails. By analyzing data, organizations can tailor outreach and messaging to each customer’s needs. This process leads to more meaningful interactions and fosters stronger connections. The approach is rooted in fact-based decision-making, where data democratization across the sales organization empowers decisions backed by analytical insights. Relying on data-backed insights paves the way for continuous optimization and improvement.
3. How Digital Transformation Elevates Business Sales
Digital transformation is a top priority for businesses of all sizes to boost efficiency and drive sales growth. As consumer behavior progresses toward digital intelligence, companies must adapt their processes, technologies, and strategies to meet driving sales through digitalization.
Boosting ROI with AI, ML, and other digital advancements in sales strategies and maintaining the efficiency of businesses is achieved by innovation in business sales through digital transformation in the following five ways:
Streamlining Sales Processes
Transitioning sales processes to digital platforms provides greater workflow efficiency. This digital shift allows sales representatives to gain mobile access to customer data like purchase history and preferences. Lead management and opportunity tracking are automated through CRM systems. The digital tools also facilitate collaboration between sales and marketing teams. As a result of these integrations, streamlined workflows enable salespeople to focus on revenue-generating activities rather than manual administrative tasks.
According to McKinsey, 90 percent of companies that successfully scale automation invest more than half of their budgets in change management and capability building.
Enhancing the Customer Experience
Today's buyers expect seamless omnichannel experiences. Some digital channels like mobile apps, social media, and live chat allow businesses to engage prospects anytime, anywhere. Virtual tools also facilitate remote consultations and demos. Brands can create personalized interactions that drive satisfaction and loyalty by meeting customers through their preferred mediums.
Research by the Aberdeen group shows that companies with omnichannel customer engagement retain 89% more customers than those with weak omnichannel experiences.
Leveraging Data and Analytics
Digital technology grants access to an abundance of customer, product, and market data. Sales teams can derive actionable insights from analytics on lead behavior, win/loss rates, customer lifetime value, and more. Data-driven decision-making helps sales organizations optimize everything from targeting and messaging to resource allocation and forecasting. All these factors contribute to an accelerated sales process.
According to PwC, data-driven companies are 3 times more likely to report significant revenue growth year-over-year.
Expanding Addressable Market
Digital channels allow businesses to reach prospects beyond geographic limitations. Mobile, social media and other digital mediums provide access to a global marketplace. By establishing an online sales presence, brands can target relevant buyers across countries and regions.
Supporting multilingual websites and campaigns also enables companies to serve international audiences. Thus, qualifying expanded reach as an important aspect to achieve a larger universe of qualified leads.
According to Gartner, by 2025, 80% of B2B sales interactions between suppliers and buyers will occur through digital channels.
Automating Sales Tasks
Sales automation powered by AI and machine learning helps teams work smarter. Moreover, chatbots qualify leads through conversational interfaces. As account scoring and lead routing are handled automatically, outreach activities like email and social media engagement are also programmed and optimized over time. This leads to salespeople being freed from repetitive tasks to focus on complex deal-closing activities.
Sales Teams using marketing automation to nurture prospects experience a 451% increase in qualified leads.
4. Top 10 Innovators in Driving Sales through Digital Intelligence
Here are the best tools in digital sales intelligence that support efficient and streamlined business processes.
4.1. Salesken
Salesken gives insights into the last mile of customer-salesperson interactions. Its conversation intelligence software records, transcribes,and evaluates consumer conversations. These records provide actionable insights and enhance visibility into those conversations. Its real-time alerts on prospect activities help sales teams connect with leads at the right time.
Key Features
- Real-time prospect activity tracking
- Conversation intelligence like talk tracks and email templates
-Lead enrichment with firmographic and technographic data
A sales team improved their productivity using Salesken by over 200% in the first quarter and around 25% over the period of last 2 years.
4.2. BoostUp
BoostUp is one of the companies using data analytics for sales. It offers an all-in-one sales acceleration platform with sales intelligence, engagement, and coaching tools. It focuses on actionable insights for human sellers. BoostUp's pipeline management easily dissects data and identifies the root causes of issues affecting your pipeline.
Key Features
- Prospecting tools to identify net new accounts
- Conversation intelligence with talking points
- Develop rollups and views showing changes in rep forecasting calls
BoostUp customers have accelerated speed to insights by 4x, showcasing improved forecasting accuracy by over 25%.
4.3. Revenue Grid
Revenue Grid combines big data, AI, and sales experience to fuel its sales intelligence engine. It aims to help companies find their total addressable market (TAM). This business sales through AI helps collect real-time data from all points of consumer interaction to facilitate collaborative efforts aimed at preventing revenue losses and enhancing sales performance.
Key Features
- Identification of net new prospects with pinpoint accuracy
- Insights into prospect tech stacks
- TAM analysis to unlock a company's total revenue potential
The company has achieved a 24%higher engagement response rate.
4.4. Aviso AI
Aviso leverages AI to predict revenue outcomes and guide sales teams toward their quotas. It is one of the leading organizations using AI for sales forecasting. Its intelligent forecasting models provide unparalleled revenue predictability. It delivers AI Guided selling to enterprises and high-growth revenue teams.
Key Features
- AI-driven revenue forecasting and predictions
- Prescriptive guidance for optimal resource allocation
- Just-in-time notifications for sales plays
Aviso AI demonstrates a 40% increase in deal win rates.
4.5. Scratchpad
Scratchpad provides an intelligent assistant for sales teams to capture notes, retrieve information, and automatically log activities. It helps monitorthe evolution of commits compared to the Best Case scenario throughout the quarter and gain immediate insight into why thepipeline increased or decreased overnight.
Key Features
- Voice-powered note-taking during calls
- Contextual information retrieval
- Activity syncing with CRM and calendars
Scratchpad helped a company increase pipeline generation by 25%.
4.6. Seamless.AI
Used by leading companies, Seamless.AI offers an enterprise-grade sales intelligence platform. It is powered by over 100 million verified B2B contacts and 50 million companies. Seamless.AI is a sales assistant that qualifies leads, books meetings, and automates admin tasks. Their conversational AI engages prospects over email and SMS to personalize engagement efficiently.
Key Features
- List builder to quickly create targeted prospect lists
- Email finder to build contact lists and engage the right decision-makers
- Email automation with tracking and reminders
-Chrome extension for finding contact information across the internet
With Seamless.AI, companies frequently see ROI improvements ranging from fivefold to tenfold.
4.7. Lusha
Lusha is a leading sales intelligence and engagement platform that uses data and technology to help sales teams drive more personal and effective interactions. Lusha provides actionable intelligence to sales teams and a Chrome extension that integrates seamlessly into existing workflows. The company enriches prospect data automatically to give sales professionals the insight they need to close deals.
Key Features
- Email verification and deliverability to maximize campaign performance
- Contact insights like seniority, social profiles, and connections
- Lead scoring and activity tracking
- Instant data prompts to minimize research time
Lusha closed 25% more deals for a company through 280M+ contacts.
4.8. Spotler UK
Spotler is an AI-powered sales intelligence platform that delivers actionable insights on prospects and customers. With Spotler's intuitive interface and wealth of insights, sales teams can quickly identify high-potential accounts, uncover customer trigger events, and personalize outreach for greater sales productivity. It provides lead generation and automation to improve the sales pipeline.
Key Features
- Comprehensive intent data and ABM based on web activity
- Seamless integration with popular CRMs and sales tools
- Automated workflow tool for lead nurturing
- Utilise advanced personalization techniques to track and retarget abandoned carts.
Spotler UK helped a company achieve an 11X return on investment through personalization.
4.9. Pipeliner CRM
Pipeliner CRM aims to empower sales teams with actionable intelligence throughout the sales cycle. Pipeliner centralizes contacts, accounts, and deals while providing actionable suggestions based on signals in the data. Sales reps gain an accurate forecast while managers have transparency into team performance.
Key Features
- Interactive sales pipeline with AI-powered insights on win probability
- Sales productivity analytics to identify areas for improvement
- Automated data enrichment and scoring to focus on hot leads
- Interactive sales pipeline with AI-powered insights
4.10. Dealfront
Dealfront helps sales teams move swiftly on the best opportunities by aggregating buyer and account data. Its real-time alerts notify users of any account changes. Dealfront equips salespeople with a complete view of target buyers and accounts. By centralizing data points from the web and aggregator sites, reps can focus on selling with a competitive edge.
Key Features
- Fast prospecting with company and contact search
- Market research reports to understand accounts
- Powerful intent data and lead scoring to identify high-propensity targets
- Contact information and org charts for personalized outreach
Connect with the right decision makers from over 180M+ contacts to turn them into B2B leads.
5. Wrap-up
The transition to digital platforms in sales processes marks a significant evolution in how businesses operate. This digital transformation improves workflow efficiency and provides more access to crucial customer data. It also streamlines collaboration between the sales and marketing teams.
This trend of sales intelligence is bound to continue, with digital tools becoming even more sophisticated. Developments in artificial intelligence and machine learning are likely to offer even deeper insights into customer behavior. This will further personalize the sales experience. Additionally, integrating virtual and augmented reality technologies has the potential to revolutionize how products and services are demonstrated and sold.
The future of sales is also set to become more predictive and proactive. With the vast amount of data collected, modern B2B sales strategies can be increasingly driven by predictive analytics. This enables sales teams to anticipate customer needs and preferences before they are even expressed. Businesses might offer tailored solutions to customers at the right time, leading to a more intuitive sales process.
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Advertiser Platforms
Article | March 20, 2024
With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.
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Advertiser Platforms
Article | March 12, 2024
Zapier announced its Customer Match feature is now more widely available for Google Ads to all eligible users. As an expert Google Ads agency that uses Zapier’s automation features in our own campaigns, our team knows how useful Customer Match is to reach advertising goals and increase return on investment (ROI), making its expanded capabilities for Google Ads big news. This article will introduce the Zapier and its Customer Match tool, tell you how to get started using Customer Match for Google Ads with Zapier, and outline its benefits for first-party audience data in ad campaigns.
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Advertiser Platforms
Article | February 14, 2024
Become a member of MyTradeZone.com and build your permanent online booth showcasing your company profile, products, and services at the always-open networking event – it only takes minutes – the site is free to join.
While social media demonstrates its prowess as a potent instrument for establishing connections with prospective clients and bolstering lead generation within the B2B sector, one vital challenge remains - the absence of a dedicated platform exclusively tailored for B2B enterprises. MyTradeZone has emerged as a guiding light within this domain, presenting a comprehensive solution customized to cater to the needs of B2B professionals and leaders. MyTradeZone's intelligent B2B search engine is your gateway to connect with other businesses to promote your products and services and to source products and services from suppliers.
According to Forbes, 91% of small businesses used social media as a way of connecting with their market in 2021. A Gartner report also revealed that approximately 40% of B2B buyers use social media to help inform their purchasing decisions. Meanwhile, around 84% of C-level and VP-level buyers are influenced by social media when purchasing, according to International Data Group.
However, despite the variegated benefits of social media, B2B players face significant hurdles when they lack a unified platform to conduct their operations. They lack a trade and social networking site for businesses. Without such a platform, they struggle to access the benefits that come with it, including:
Difficulty in reaching niche audiences of professionals and businesses.
Limited access to industry-specific products and services with insights and content.
Struggles in fostering networking connections that actually count.
Inability to personalize business content for improved and direct engagement.
Challenges in utilizing specialized tools for effective lead generation.
Concerns regarding data privacy and security.
Dealing with overcrowded and chaotic digital spaces.
Struggles in achieving measurable returns on investment directly aligned with business goals.
Cost-effectively promoting their products & services, and generating leads.
Taking advantage of emerging AI technology to do smart match-making.
Furthermore, the costs and limitations of physical events exacerbate these challenges, such as:
Participating in multiple physical trade shows and events at different locations is costly and often not feasible.
This leads to missed opportunities for companies to reach potential prospects effectively.
Networking opportunities at physical events are limited to the event's duration.
The lack of a B2B creator ecosystem with monetization tools compounds these challenges.
To address these challenges, B2B marketers often seek alternative approaches, such as an extensive exploration of various social media channels to reach and engage their target audience. Unfortunately, these efforts frequently fall short of achieving their desired results. In such a scenario, imagine the ease and convenience of having an innovative all-in-one solution readily available!
MyTradeZone has emerged as a beacon in this space, offering a comprehensive solution tailored to B2B professionals. Here’s why it stands out:
Targeted B2B Networking and Lead Generation
MyTradeZone addresses the primary challenge of reaching a precise audience in the B2B sector. With its tailored approach, businesses can engage directly with other professionals, bypassing the clutter typically found on generic social media platforms. This precision in networking leads to more effective lead generation and relationship building.
A Social Network Dedicated to Business
One of the platform's strengths is its ability to provide users with access to social networking and collaboration tools specialized for B2B networking.
Customizable and Intelligent Matchmaking
The platform's AI-driven algorithms offer intelligent matchmaking and recommendations, aligning businesses with potential clients and partners who share similar interests and needs. This results in highly efficient and relevant connections.
Monetization Opportunities for Creators
MyTradeZone recognizes the importance of content creation in the B2B space. It empowers creators to monetize their work through peer-to-peer payments, creating a vibrant ecosystem for sharing valuable industry knowledge.
Event and Trade Show Integration
For trade associations and event organizers, MyTradeZone presents a unique opportunity to enhance their offerings. By integrating their events and trade shows into the platform, they can offer additional value to members and sponsors, extending networking opportunities beyond the limitations of physical event dates.
Enhanced Data Privacy and Security
In a world where data privacy and security are paramount, MyTradeZone places a strong emphasis on protecting its users' information. This commitment to security builds trust and credibility among its users. It enables users to exercise control over their privacy settings, allowing them to determine both the content that is displayed and the audience with whom it is shared.
User-Friendly Interface and Tools
The platform is designed with user-friendliness in mind. Businesses can easily establish a permanent profile, engage in discussions, manage groups, and utilize various tools for content sharing and collaboration.
Provides a Unique Platform for Advertisers and Marketers
MyTradeZone’s B2B search engine offers highly targeted – and – cost-effective advertisements to both buyers and sellers. Also, it provides a highly targeted audience with measurable metrics.
Visionary Leadership
Under the guidance of CEO and Chairman, Bachir Kassir, MyTradeZone leverages his extensive experience in the software and B2B industry to provide a platform that truly understands and meets the needs of its users.
MyTradeZone.com also offers paid premium plans. You can see the details at https://mytradezone.com/pricing. For example, you can upgrade your listing from a free to Business Essential plan, and you can automatically have up to 10 keyword phrases of your choice where you company appear on the top of a search results. This alone worth trying the premium edition.
MyTradeZone offers more than just a B2B social network; it provides a holistic solution for businesses looking to master the intricacies of the digital realm. With its focused approach, innovative features, and commitment to user experience, it stands as an indispensable tool for any B2B professional looking to make a mark in today's competitive environment.
For additional inquiries, reach out to contact@mytradezone.com. Meanwhile, to stay updated on future platform improvements and promotions, connect with us at MyTradeZone.com. Scan the QR for more details.
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