WHEN SEASONAL CAMPAIGNS RUN A-FOWL.

| February 9, 2017

article image
TALKING TURKEY ABOUT HOLIDAY AD HITS AND MISSES

The holidays are coming up fast, and that has advertisers everywhere doing their best to craft campaigns that catch consumers’ eyes, capture their interest and boost sales throughout the season. Still, even the best campaign has its flaws. Take a look at a few seasonal efforts that raised eyebrows and drew backlash for the entities behind them.

Spotlight

Vert

Vert is an award-winning and innovative digital advertising and marketing agency. We specialize in social media strategy, mobile + website design & development, digital media planning, and email marketing for brands such as Hooters, RaceTrac, SweetWater Brewing, and so many more.

OTHER ARTICLES

Apple Now Allows Push Notification Advertising

Article | March 4, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

Read More

Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | February 17, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles, all of which will likely have a significant impact on the future of the automotive sector. Four members of Effectv’s Automotive Advisory Council participated in a panel discussion to dive deeper into these topics at a time when the automotive industry faces widespread disruption and change. To compete, automotive marketers are being tasked with staying progressive and attuned to advanced advertising tactics and opportunities, while at the same time simplifying marketing messages to communicate a dealership’s value.

Read More

Spaceman: An Astronaut's Guide to Quarantine and Social Distancing

Article | April 16, 2020

As a veteran of two NASA space flights, no one knows more about social distancing than Mike Massimino (pictured at top). It's something he experienced first-hand and well before it became a societal requirement. Massimino, the first person to tweet from space and author of SPACEMAN: An Astronaut's Unlikely Journey to Unlock the Secrets of the Universe, is just one of the many esteemed names appearing in the Science Channel special Hubble: Thirty Years Of Discovery airing this weekend, a celebration of the thirtieth anniversary of NASA's groundbreaking Hubble telescope.

Read More

Is customer experience enhanced by branding e-commerce shipping boxes?

Article | February 21, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that are placed on the inside of boxes, but printing on the outside of shipping boxes still remains a largely untapped market. While the outside of corrugated shipper boxes has been largely ignored, that seems to be changing. Some retail giants, such as Amazon, are driving the trend of branding shipping boxes. It has been more than four years now since Amazon made headlines by plastering its shipping boxes with advertisements for the movie Minions. Amazon has continued to use its shipping boxes to promote its own products.

Read More

Spotlight

Vert

Vert is an award-winning and innovative digital advertising and marketing agency. We specialize in social media strategy, mobile + website design & development, digital media planning, and email marketing for brands such as Hooters, RaceTrac, SweetWater Brewing, and so many more.

Events