Which Facebook ad placements are best for your goals?

| September 13, 2018

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The social media titan offers plenty of advertising options, but which make sense for your organization? Consider insights from this guide before planning your marketing campaigns. Facebook ads, Instagram ads, Audience Network, Instant Articles and Messenger all offer brand managers different advertising options for targeting audiences, but you must first decide what you want your ad to achieve.

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OnChannel, an Expandi Group company

OnChannel helps leading technology vendors to deploy co-marketing programs that deliver a competitive advantage – maximising the impact of your resources, extending the reach of your partner marketing and increasing sales.OnChannel is part of the Expandi Group and the world’s largest independent agency network focused on channel marketing and sales. The unique approach enables vendors to offer their channel business partners dedicated sales and marketing expertise and a comprehensive range of value-add services with increased efficiency and ROI visibility.

OTHER ARTICLES

Apple Now Allows Push Notification Advertising

Article | March 4, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

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Microsoft Advertising If Functions For Dynamic Ad Copy

Article | March 4, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort on bulky operations eliminating the need to set up multiple campaigns and ads," Microsoft explained. When the ad is served, if the searchers device or audience referenced in the IF function meets the condition, then the parameter is replaced with the text that's indicated. Otherwise, the entire parameter is replaced with the default value that's provided.

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ADVERTISER CAMPAIGN MANAGEMENT

Dominate with Branding and Advertising in Your Business in 2021

Article | March 4, 2020

So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.

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Google’s and Facebook’s Grip on Digital Advertising Markets

Article | March 4, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Spotlight

OnChannel, an Expandi Group company

OnChannel helps leading technology vendors to deploy co-marketing programs that deliver a competitive advantage – maximising the impact of your resources, extending the reach of your partner marketing and increasing sales.OnChannel is part of the Expandi Group and the world’s largest independent agency network focused on channel marketing and sales. The unique approach enables vendors to offer their channel business partners dedicated sales and marketing expertise and a comprehensive range of value-add services with increased efficiency and ROI visibility.

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