Which Facebook ad placements are best for your goals?

| September 13, 2018

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The social media titan offers plenty of advertising options, but which make sense for your organization? Consider insights from this guide before planning your marketing campaigns. Facebook ads, Instagram ads, Audience Network, Instant Articles and Messenger all offer brand managers different advertising options for targeting audiences, but you must first decide what you want your ad to achieve.

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Rodale Inc.

About Rodale Inc. Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life.

OTHER ARTICLES

WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

Article | February 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic advertising has become an important skill set for all online advertisers and publishers. We always promote the use of relationship-building content via blogs, websites and social profiles to convert consumers. Programmatic ad buying isn’t a tool to create community and trust, but it is a door by which new consumers can enter your community. Think of programmatic advertising as a cost-effective way of sending invitations to your brand party. You can’t have the party without sending the invites, but once the guests arrive, you must do the work to keep them entertained and comfortable.

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Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

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Brands need to stop talking and start doing

Article | April 9, 2020

It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well advised to shut up at the moment. Before this piece goes any further there are two important things to acknowledge; the first is that marketing is of miniscule importance at the moment, and of no importance compared to the people on the frontline fighting, and dealing with, the coronavirus. Everything is relative, and for those people that do work in marketing and those that rely on its success for millions of businesses and livelihoods, it is worth exploring for improvement.

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Spotlight

Rodale Inc.

About Rodale Inc. Rodale Inc. is a global health and wellness content company based in Emmaus, Pennsylvania and New York, New York. Known for launching the organic movement in the U.S. in 1942, the company operates today with a mission to “inspire health, healing, happiness and love in the world. Starting with you.” Home to a broad portfolio of best-in-class brands, Rodale engages more than 100 million people globally through an array of products and services that include magazines, books, online, mobile, e-commerce, direct-to-consumer, social, video and events. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, and Rodale’s Organic Life.

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