Who are your real brand friends? How to communicate with customers during a crisis

| April 2, 2020

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Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis.

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WildTangent

With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company builds mobile apps and operates a digital advertising platform and entertainment services. The company’s latest offering, Application Platform Management, dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER.

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Spotlight

WildTangent

With over 20 billion apps delivered, WildTangent is the leading worldwide, cross-device technology company focused on the distribution and monetization of mobile and online apps. The company builds mobile apps and operates a digital advertising platform and entertainment services. The company’s latest offering, Application Platform Management, dramatically simplifies the app management process for device manufacturers and mobile operators. Companies that use WildTangent technology for their devices include AT&T, T-Mobile, Hewlett-Packard, Samsung, and ACER.

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