Why 2016 Was The Beginning of The End of The Current Ad Tech Cycle

CIARAN O'KANE | December 23, 2016

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There was a lot of M&A this year in advertising technology. According to Eric Franchi’s ad tech M&A tracker, there were eighteen acquisitions in excess of USD$100m (£68.4m) in 2016 – with a combined total of nearly USD$10bn (£6.8bn). This obviously should be viewed as a positive for the industry. Ad tech clearly still plays a crucial part in the monetisation and execution strategies of publishers, agencies and brands.

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Spotlight

Aira

Aira is a fast growing team of passionate digital marketers. We have a wealth of experience, working with businesses ranging from SMEs to the world's best known brands. Our services include Digital Marketing, Social Media, Web Design and Development.

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