Grey London is a creative company on a mission to make a different shape of work, partnering with the world’s most ambitious brands to play a meaningful role in culture.
This means creating more than just adverts. Sometimes, the best advertising doesn’t look, walk or talk like advertising at all. It could be a product (Volvo LifePaint), a building (the Lucozade Sport Conditions Zone), an event (The BHF’s Angina Monologues), an app (McVitie’s iKitten), a global movement (WildAid’s Year of the Elephant), a font (Ryman Eco) or a #1 single (Lucozade ‘Louder’).
Our culture makes this kind of work possible. We call it Open. Open isn’t about one way of doing things; it’s about doing things in the way that works best for each client. No hierarchy, ego, or that old-school advertising ball and chain, sign off. Because we believe that none of us are as smart as all of us.