Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions

BRAD SMITH | February 26, 2019

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Google Ads conversion tracking is limited in multiple areas.If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.Phone calls don’t track well on Google Ads.Consultations are just that: consultations. They aren’t full sales. Google Ads conversion metrics don’t tell the whole story because they simply can’t.Unless you are only selling direct products online with zero other methods of contact or purchase, your data is not telling you the truth.Here are a few common ways that Google Ads conversion tracking is messing up and how to plug the gaps.

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Spotlight

Amusement Park

We create the kind of advertising people want to experience, witness, hear, feel, promote, and even pay for.This should be pretty common sense, but not many marketing companies really practice it. Whereas we do, 24/7/365.

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