Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions

BRAD SMITH | February 26, 2019

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Google Ads conversion tracking is limited in multiple areas.If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.Phone calls don’t track well on Google Ads.Consultations are just that: consultations. They aren’t full sales. Google Ads conversion metrics don’t tell the whole story because they simply can’t.Unless you are only selling direct products online with zero other methods of contact or purchase, your data is not telling you the truth.Here are a few common ways that Google Ads conversion tracking is messing up and how to plug the gaps.

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Medialets

Medialets is the most advanced media measurement company in mobile advertising. Servo™, Medialets’ core product, is an ad server developed from the ground up for device-based campaigns, so the world’s top marketers can measure complete mobile ROI, tracking all conversions across all user sessions. The only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks, Servo independently attributes campaign engagements across every mobile app and website no matter how complex, and is designed to grow as the mobile landscape continues to evolve.

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