Why Is the Apple TV Constantly Advertising at Us?

| January 16, 2020

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The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news and even sports. It sort of does that, but over time, Apple has started using the app to push the company’s own paid content, especially its Apple TV+ service. Open the Apple TV app and it inundates you with ads for Apple TV+ and its shows. Frankly, this bugs the heck out of me, especially since many of the ads are inappropriate for my kid to see, but before I succumb to the need to rant, here’s a tweak to make the Apple TV app a little more tolerable.

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The Integer Group

The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling®, driving transaction and creating seamless brand experiences for shoppers. Integer works with a broad set of clients across several categories including retail, beverage, consumer packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has approximately 1,200 employees across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, North and South America. Join the conversation on shopping culture and brand strategy.

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Spotlight

The Integer Group

The Integer Group (www.integer.com) is one of the world's largest promotional, retail, and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling®, driving transaction and creating seamless brand experiences for shoppers. Integer works with a broad set of clients across several categories including retail, beverage, consumer packaged goods, telecommunications, home and shelter, automotive aftermarket, and power sports. Integer has approximately 1,200 employees across the globe, including locations in Africa, Asia, Australia, Europe, the Middle East, North and South America. Join the conversation on shopping culture and brand strategy.

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