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Why marketers should pay more for their advertising agencies

November 30, 2018 | 74 views

Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry. It’s a polished, media-trained world. Savvy spokespeople tell us precisely nothing beyond the party line. So when soundbite supremo Sir Martin Sorrell changes tack, it’s worth pausing for thought. Speaking at a recent event hosted by Campaign, he argued that marketing should focus less on top-down ‘big ideas’ and be more bottom-up, like a “grassroots” political campaign. To make that happen he said that your agencies needed to be “faster, better, more efficient though I won’t say cheaper”. But now fast-forward two weeks. On S4 Capital’s quarterly earnings call, the punchline had changed. As reported by MAA he said S4 aka MediaMonks was focused on “faster, better, cheaper executions”. From pointedly not cheaper to oh-go-on-then cheaper in a fortnight. Slip of the tongue? Semantics? Not for me. Coming from the media master himself, that’s a pretty pointed adjustment.

Spotlight

TBC

TBC is an independently owned, full-service ad agency headquartered in Baltimore. Thanks to the eclectic, talented group that makes up our 100+ person agency, we’ve grown into a top-50 independent shop in the U.S., serving clients large & small. What we do is solve your communications problems—in whatever medium it takes to do the job, no matter what field you’re in. We listen and study until we find the right way to tell your story, in your voice and with your logo.

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Spotlight

TBC

TBC is an independently owned, full-service ad agency headquartered in Baltimore. Thanks to the eclectic, talented group that makes up our 100+ person agency, we’ve grown into a top-50 independent shop in the U.S., serving clients large & small. What we do is solve your communications problems—in whatever medium it takes to do the job, no matter what field you’re in. We listen and study until we find the right way to tell your story, in your voice and with your logo.

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