Why social media?

| March 14, 2017

article image
Social media is a powerful tool that is more than just tweets about the weather and Instagram pictures of your dog. The digital world has opened a door, allowing us to be in constant communication with millions of people. But it is also a growing platform for advertising.According to an article on adweek.com, Twitter has experienced a 44% growth in user base in recent years, while Google has only grown 33%. More and more people are getting their news and information from social media, as it is typically faster and more easily accessible. This makes it the prime place to put information out that will increase awareness for a product, service or cause.

Spotlight

AdExchanger

Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 24,000 subscribers.

OTHER ARTICLES

Coronavirus could cost U.S. advertising industry billions

Article | March 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, Michael Nathanson, an analyst at MoffettNathanson, estimated in a research note on Thursday. The coronavirus effect on live sports, one of the last remaining categories that continues to attract large audiences and therefore advertisers to traditional television, could “accelerate a meltdown” for TV advertising, said Richard Greenfield, a media analyst at Lightshed Partners.

Read More

How proximity marketing and advertising can help you save the high road

Article | March 16, 2020

When Apple launched iBeacons in 2013, proximity promoting turned the industry’s favourite development. With the right technologies, this hyper-localised tactic was meant to bridge the divide in between on the internet content and offline buyer action but Apple’s iBeacon platform in the end unsuccessful to just take off. Google’s beacon process has loved additional results and created an open up-supply natural environment for builders. Regardless, beacons have not taken around the promoting world in the way so several predicted, nevertheless, some of the world’s biggest makes are redefining the purchaser knowledge with proximity promoting – with or with no beacons.

Read More

How Online Tracking and Bloated Ad Tech Impact the Customer Experience

Article | March 2, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands have invested billions into powerful advertising technology with the ability to collect very personal information on each customer in order to deliver them extremely, almost dangerously, targeted ads. As the retail experience shifts away from brick-and-mortar stores and hones in on e-commerce, retailers of all sizes will continue to spend egregious amounts to capture consumer sentiment.

Read More

How blockchain has revolutionized the advertising industry

Article | March 3, 2020

The advertising industry is a global industry that consists of Public Relation and marketing companies, as well as media services and advertising agencies. It is a global multi-dollar industry that brings manufacturers closer to their consumers. This industry is mainly characterized by a huge number of small to medium-sized advertising agencies whose operation is primarily in one country and a few numbers of very large advertising agencies that operate in many countries. The job of the advertising industry is to create and manage the connection between companies, their products, and their consumers by properly translating their client’s message into effective campaigns. As simple as advertising might look, it can stimulate people into buying, help increase a company’s sale and also help to jumpstart the economy.

Read More

Spotlight

AdExchanger

Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.Our award-winning publication enables the exchange of ideas between all members of the "ecosystem," including marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community and the press. AdExchanger has 208,000 monthly unique visitors, and editorial newsletters with more than 24,000 subscribers.

Events