Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense

WITOLD WRODARCZYK | March 8, 2020

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As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even more popular recently, as the Smart Shopping campaigns require conversion tracking with transaction-specific values. The import of Google Analytics transactions is probably the easiest way to comply with this requirement if there is no Google Ads conversion value tracking in place.

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Going Beyond Google to Gain New Customers With Search Advertising

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Spotlight

Katz Media Group

Katz Media Group is the largest media representation company in the United States. With the on-air and digital assets of more than 3,000 radio stations and 700 television stations, Katz Media Group provides advertisers and agencies one point of access to over 200 million active consumers across the country. Katz Media Group specializes in providing locally-relevant solutions for national marketers that resonate with consumers where they live.

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